Inextis Events Produces a Stunning Annual Strategy Meet for Reliance Mutual Funds in Mumbai
by Shantanu Jain Marketing | April 14, 2017 | News
Inextis Events Reliance Mutual Funds
Reliance Mutual Funds organised their Annual Strategy Meet 2017 on the March 25 at Sahara Star, Mumbai. The event was attended by the top management and leadership team from RMF, including the Chairman of Reliance Capital - Anil D. Ambani and Executive Director – Anmol Ambani.
A multi-agency pitch of 6 top agencies was called to submit a detailed plan including concept, design and end-to-end execution.
Concept Pitched in (top) and Brought to Life (bottom) by the Inextis
Inextis conceptualized a powerful range of ideas within a short span and presented the same to the RMF team, Talking about it, Dhruv Davar, CEO, Inextis Events elucidates, “It was one of those presentations where the client sitting opposite actually clapped for us. A futuristic stage design with a ramp leading the speaker amongst the audience was another element which left the RMF team mind-blown leading to Inextis winning the multi-agency pitch."
Customer experience was at the heart of everything planned at the event. The 10 skills were implemented at various innovative touch-points throughout the venue, right from guest check-in wherein futuristic guys presented guests with their room numbers that needed to be decoded, custom-made games inside the walkway tunnel, app-based interaction and innovative learning booths at the venue.
Team Inextis achieved excellence through their detailed visualization and planning at every stage leaving no scope for error, which did not go unnoticed by the RMF team. The event had a daylong conference including 18+ presentations and multiple AVs followed by a Bollywood-themed Gala Night with Siddharth Kannan hosting the show and special performances by Celebrity dance duo – Jay Bhanushali and Mahi Vij, as well as a flash mob performance by Happydemic, an initiative started by Radhika Mukherji, Singer Shaan’s wife.
Sandeep Walunj, Chief Marketing Officer, Reliance Nippon Life Asset Management Ltd, remarked, “It was a superb end-to-end execution. Team Inextis executed the event with utmost dedication, commitment and resourcefulness. We were lucky that the event was in their able hands.”
“Winning a multi-agency pitch, especially when you’re the underdog is definitely a high. The process was grilling; we had clients who really knew how different aspect of events work, which was something we enjoyed the most. Full marks to our design team headed by Nagabhusan, from creating live sketches in the meeting to win a physical applause from the CMO of RMF, Sandeep Walunj. In the end, as you’ll see in pictures the sketches were brought alive beautifully by the production team,” concluded Dhruv Davar, CEO, Inextis Events.
The event was held on March 25 at Sahara Star, Mumbai.