70 EMG Brings Delhi’s Old-World Charm to Life at Airbnb’s Launch of ‘Trips’
by EVENTFAQS Bureau Marketing | April 12, 2017 | News
70 EMG Airbnb Qla
70 EMG was brought on board to launch one of the most significant developments in the history of Airbnb — Trips. Trips is a platform which is all about giving travellers local curated experiences of Delhi. The launch event took place at Qla, Mehrauli in New Delhi on March 19, and saw around 200 guests attend, including media persons.
CEO of the home-share booking site Brian Chesky launched the platform to help users experience unique features about destinations across the country. The new platform has added 15 local experiences about Delhi which include journey of couture with Shantanu & Nikhil, Shadow and Light, Vintage Viewfinders, Sari School, and Sufi Gospel.
The brief given to the agency was to bring these experiences to life, live at the event. ‘Journey of Couture’ in association with fashion designer duo Shantanu and Nikhil were also a part of the Trips experience; this was brought to life, too at the event through a contemporary fashion show.
The event also saw Sonam Kapoor as a special guest invited for the launch along with the likes of famous socialites, senior influencers, and opinion leaders.
Mandira Bedi was also roped in to emcee and model for their property in New Delhi
Commenting on this event, Sushant Arora, Business Head, 70 EMG said, “It was a delight to have produced this event for Airbnb. The challenge was to depict Delhi’s traditional avatar while highlighting its modern context. Qla, our venue lent its beautiful character to blend our fusion designs. Our team transformed the venue by accentuating the old-world charm and combining all elements within the limited space using our extensive Spatial Design expertise. We are proud to be have worked on this event and look forward to many more such challenges”.
Apart from New Delhi Trips has been launched in 12 cities worldwide including Los Angeles, San Francisco, Miami, Havana, London, Paris, Detroit, Florence, Cape Town, Tokyo, Nairobi and Seoul.
The new platform will help users experience unique features about destinations across the country through local curated experiences.
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