Dubai Welcomes Over 12,000 Visitors as Part of Forever Living Mega-Incentive

Industry Watch | April 11, 2017 | News

Dubai Business Events Forever Living

Dubai officially welcomed one of its largest ever incentive groups, with more than 12,000 visitors from over 100 countries worldwide arriving for the Forever Global Rally 2017, which has been taking place from April 2 to 11. Dubai Business Events, the city’s official convention bureau, successfully won the bid in 2015 to host USA-based Forever Living’s annual trip in partnership with a number of local stakeholders, including Dubai World Trade Centre (DWTC), Emirates and other key suppliers to the tourism and hospitality industry.

The Forever Living Global Rally builds on the attractiveness and growth of Dubai as a destination for large incentive groups, as first demonstrated by Dubai hosting NuSkin in 2014.

Forever Living markets and sells aloe vera-based health and wellness products through a direct selling structure and visitors in this month’s group include Forever Living business owners from around the world, as well as top executives, employees and their families.

Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing said, “Dubai has consistently captured the hearts of travellers from around the world, and has cemented its reputation of being an attractive destination for leisure and business. The growing influence of the incentive segment cannot be overlooked as it is a major contributor, not only towards the development of the overall business events industry, but also towards the success of the city’s tourism sector. Hosting the Forever Global Rally 2017 is a significant milestone for Dubai, and is testament to Dubai’s world-class physical infrastructure that is evidently capable of welcoming and accommodating large-scale groups. Dubai also continues to be attractive for incentive groups because of the large variety of activities and experiences that are available.”

As part of the Forever Global Rally 2017, engaging workshops and events were held at Dubai World Trade Centre on April 7 and 8 April, where announcements regarding new product launches will be made, and the company’s financial results were disclosed to members and Forever business owners from around the world. Apart from annual sales meetings and networking events, the Rally also offers the opportunity for attending visitors to truly discover Dubai, experiencing the city’s superior hospitality offerings, as well as the diverse range of leisure activities that Dubai is world-renowned for.

Nick Woodward-Shaw, Vice President, Global Events at Forever Living Products International, LLC. said, “Thousands of days of work have gone into the preparation of this incentive trip and we are sure that, with the help of some great partners in Dubai, we will be providing an experience like no other for our hard working business owners. From the unwavering support of Dubai Business Events to the simply brilliant logistical care of Arabian Adventures, we couldn't have asked for better people to work with. Additionally, the magnificent hotel partners – JW Marriott Marquis, St Regis, W Hotel & Westin Al Habtoor – are providing world class accommodation, and our great friends at the Dubai World Trade Centre are ever-keen to provide fantastically creative solutions to the myriad of challenges we are looking to realise as part of our flagship Rally Show when the entire group comes together for two days of training, recognition, entertainment and spectacle.”

Management of operations for the Forever Global Rally 2017 has been undertaken by Arabian Adventures, one of Dubai’s leading Destination Management Companies and part of the Emirates Group. Arabian Adventures has played a vital role in creating tailored itineraries for the visiting group, as well as handling the logistics surrounding each activity. From VIP group desert safari experiences to gala dinners, networking events and workshops, Arabian Adventures has worked in close collaboration with Dubai Business Events, and key stakeholders such as Emirates and Al Habtoor City to ensure seamless operations and an unforgettable experience for each attending visitor.

Justine Thomas-Butler, Head of Meetings, Incentive and Events at Arabian Adventures Meetings, Incentives and Events said, “Arabian Adventures Meetings, Incentives and Events is thrilled to be working on such a prestigious event, with guests coming from over 100 countries.  We were lucky to experience the vibrant and energetic event in 2016 in Johannesburg, which provided us with invaluable insight in to the event, the guests and the organisation.  The team have been working for many months on the planning and delivery aspects, and our aim is to surpass expectations and make it a memorable experience for Forever Living’s Global Rally guests.”

One of the largest ever incentive groups to Dubai, visitors from more than 100 countries worldwide are being hosted over the course of nine days.

Subscribe to Newsletter



Twitter Feed

Facebook Connect

Recent Headlines


View All


View All


View All