Dell DigiMoms to Drive PC Awareness in 16,000 Households

by  EVENTFAQS Bureau Marketing | April 6, 2017 | News

Dell India

Dell, India has just launched a new TVC conceptualized to encourage PC usage in learning, for students in their academic years. The TVC by Grey Group will be airing across leading kid’s entertainment and movie channels, as well as Hindi and regional news and general entertainment channels. With the theme Ek Behtar Kal Ka Aarambh, Dell is building upon its pan India PC for Education initiative Dell Aarambh launched in 2016 to spearhead the use of the personal computer in education.

Dell Aarambh has also been running on-ground and online programs since its inception in June 2016, and has covered a base of 3,305 schools and 59,349 teachers who have received PC training. Dell Aarambh has been engaging with three key audiences - students, teachers and parents - in a series of activities meant to build their confidence and familiarity with using the PC. Dell believes that awareness and adoption will find its place every household, when parents, children and educational institutes collectively look at computer education beyond its functional approach, and expand their outlook with regard to the capability of a PC to be a companion in everyday life – both personally and through the education journey. 

In 2017, the program is reaching out to mothers with Dell DigiMoms, a PC awareness and training program which has been kick-started with a pilot in 8 towns in Karnataka and Maharashtra. The program aims to reach out to 16,000 households, and will be implemented by the 32 on-ground Dell digital correspondents to engage with mothers, showing them how to understand and best utilize the PC in aiding the holistic growth of their children.

Ritu Gupta, Director, Marketing - Consumer & Small Business, Dell, India said, “Dell Aarambh was created with the understanding that exposure to interactive methods of learning in the developmental years through the use of a personal computer, contributes to the well-rounded growth of a student. The use of the PC as a foundation device, learning becomes more holistic and enables a child to practically apply this knowledge, sparking creativity and innovation. This, in essence, is the implication of ‘Ek Behtar Kal Ka Aarambh.’ Our objective has been to equip young minds with technological capability such that they are prepared to build their future in a world that is becoming increasingly digital.”