F5 Advertainment Engages Over 200 Employees With The Goan Chill for Menarini APAC

by  EVENTFAQS Bureau Marketing | April 3, 2017 | News

F5 Advertainment Holiday Inn

Menarini Asia-Pacific is a part of the world’s largest Italian pharmaceutical company- The Menarini Group, which does research and develops therapeutic treatments. F5 Advertainment expertise was called upon by the brand to execute their Sales Meet for Menarini India, which took place at Holiday Inn, Goa on March 17th and 18th 2017. The MICE event themed and titled ‘Udaan- Take Flight’.

Simit Aggarwal, COO, F5 Advertainment explains, “The brief was very clear. They wanted us to make all their 200 attendees feel special and to etch this event in their memory. That’s how we recommended Goa, India’s party capital. As per their brief, we designed a logo for the event which could convey very clearly that this event would be an adventurous roller coaster. A teaser email was created by us with the same intention and was sent to all attendees”.

Day 1 of the event began with a warm welcome extended to all delegates traveling from across the country. A designated Registration desk was created for their easy check in. Guests were welcomed with shell garlands. Gift hampers with lots of Goan goodies along with a welcome letter from the Marketing and Sales Head and itinerary tent cards were placed in each room. Post check-ins the attendees joined in for a scrumptious lunch. Whatsapp messages designed by F5 were sent to all to update them with the upcoming events throughout the day. The evening commenced with a poolside Hi-Tea which was followed by the Gala Night. The theme for the evening was Goan Carnival.

The celebrations kickstarted at The Arabian Lawn of the hotel with its breathtaking view overlooking the sea. The Goan Carnival headed by King Momo flocked by carnival dancers lead all the attendees to their respective seats. VIPs were escorted by dancers to their designated tables.

A huge 60 feet LED stage was created by F5 for the Award distribution ceremony and performances. The highlight of the event was the split LED for the Managing Director’s entry with smoke, music and a lot of jazz. The grand finale of day 1 was the top 5 MD Awards. The winners were felicitated with champagne, confetti blast and the screening of a special AV of their family.

A highly interactive illusion show was put up by Edmundo. A quirky LED bar backdrop designed by F5 ensured people stayed humorous and in high spirits, literally. A Goan dance troupe led the rest of the evening.

Day 2 of the MICE event commenced with water sports activities for 60 people followed by sightseeing and local shopping. A cruise ride on Mandovi river with Goan dancers was followed by dance and dinner at Gigi’s shack with unlimited drinks and a DJ which rocked till the wee hours.

Commenting on the success of the event Ajay Modgil- CEO, F5 Advertainment added, "It was a tightly knit two day extravagnaza that we had created for the attendees with a lot of planning and heart. The response that we received from the clients and the attendees has been truly heartwarming. We look forward to creating much more stunning experiences in the future."