A Smart City Look for Vodafone by Essence Transmedia at Vibrant Gujarat
by EVENTFAQS Bureau Marketing | February 1, 2017 | News
Vodafone Vibrant Gujarat Essence Transmedia
Essence Transmedia was responsible for setting up and managing Vodafone’s stall at Vibrant Gujarat from January 10 to 13. The telecom service provider participated in the Smart City category for their business services model.
The key focus here was to show the functionality of public utility devices in a city through network-based technology.
Being a unique business category for the Brand they were looking for a comprehensive outlook for their stall, which would attract audiences and at same time give the brand the scope of showcasing their entire gamut of products.
Essence Transmedia created a clinical design incorporating backlit panels and LCD screens to be used for demos.
Designing was meticulously done keeping in mind that 30 products on display would have visitors who would spend time on explanation. There were 21 back lit panels and 8 LCD screens spread across 80sqm of area. The company spent an immense amount of time to provide all the necessary technical support for the product showcase.
Essence Transmedia was responsible for setting up and managing Vodafone’s stall at Vibrant Gujarat from January 10 to 13.