Get Exposed to a New Side of Bollywood Music with BMP Delhi: Swaroop Banerjee, Event Capital
by Shantanu Jain Entertainment | March 22, 2017 | Interview
Bollywood Music Project Event Capital
The music festival scene in India has never been better than right now. New festivals are thriving due to increased government support, established ones are making significant profits and response from the audiences has been nothing but phenomenal. However, if there was one roadblock on this stairway to heaven, it was the fact that with all the focus sifting on EDM, the heartbeat of every Indian and their first love- “Bollywood Music” took a backseat.
Also Read: Bollywood Music Project Kickstarts Festival Season in India
Come the Bollywood Music Project by Event Capital on September 30 and October 1, 2016 and Bollywood Music buffs across the country got a reason to celebrate too. The festival was a humongous success and not even the torrential rains could curtail the enthusiasm by audiences. After enthralling Mumbai, the Bollywood Music Project is set to make its debut on Delhi on March 25 and 26 at the JLN Stadium, New Delhi.
We reached out Swaroop Banerjee-CEO, Event Capital for an exclusive interview, where more details of what can one expect from the Delhi edition of BMP were revealed.
Bollywood Music Project was a staggering success in its debut edition last year. What can fans expect from the upcoming edition in Delhi?
Bollywood Music Project is one of the only music festivals to have two main editions of the property in one year and that is going to be the format for the overall property from now on. We may create other subsidiary properties like one-day festivals, road to BMP and others around it but in the foresight, we definitely see two main editions of the property happening every year; one for the North audiences and one that caters to the fans of Bollywood in the West of the country.
Th reason to bring the Bollywood Music Project to Delhi after Mumbai was that no one celebrates Bollywood like North India. The Punjabi mixed Bollywood Music genre is remakrable. Our endeavor at BMP has always been to showcase and encapsulate all genres of Bollywood Music in the festival and this is what we are doing with the Delhi edition of the festival.
On March 25 and 26, fans will be exposed to a whole new side of Bollywood music involving all genres be it Rap & Bhangra, Jazz, Hip-Hop, Classical, Global Punjabi and others. Adding to that, all the 60+ artists who will be performing at the festival have created sets specifically for the BMP Delhi edition. The audiences would have never seen or heard these sets ever before. The festival will also be high on musical collaborations that are unconventional yet work beautifully to create a never seen before experience for music fans.
Is there anything new that you have added to BMP Delhi to elevate the property status?
Well we have 3 stages at the festival this time around because more than just bringing in the big performers we also wanted to make the Bollywood Music Project a platform for emerging talent as well. The theme of the Mumbai edition of the property was- ‘The Journey of Music’ and it was aptly represented on-ground through installations, sets and the overall vibe of the festival. For Delhi, the theme is- ‘Cirque’ and we have roped in Studio Neelabh to create some stunning art installations, sets and design pieces for the festival. Nothing represents grandeur like Bollywood and the Bollywood Music Project in Delhi will reflect the grandness of Bollywood in a whole new avatar.
Additionally, in Delhi we have a bigger box office, the food experience will be enormous as we have four times the space dedicated for it than we did in Mumbai. Audiences of the festival will have the chance to get their hands on not just North Indian cuisines but all cuisines from around the world. A lot of the restaurants will have pop-ups too.
What is the audience turnout you are expecting at BMP Delhi?
In Mumbai, we had a minimum of 19,000 and maximum of 26000 audience at any point of the festival. We are expecting at least the same number of people or more to enter the gates at the Delhi edition.
BMP is one of the only festivals to ride high on sponsorship already. Is the festival profitable yet?
We have around 15 partners for the Bollywood Music Project Delhi and I must say we are humbled and ecstatic with the support. The Bhutani Group, Hungama, Cox & Kings, Tata Sky, Radio Mirchi have all been great support to us. The profit and loss situation is something that we can only speak of after the event but we are not losing money, that’s for sure. The support by the Laqshya Group and TM Talent Management has been truly overwhelming and has helped us in curating a stunning experience for our audiences.
Also Read: After Wowing Mumbai, Bollywood Music Project Set to Debut in Delhi
Also Read: Vishal & Shekhar, Amit Trivedi, Badshah + Others Revealed as First Line-Up for BMP Delhi Edition
After enthralling Mumbai, the Bollywood Music Project is set to make its debut on Delhi on March 25 and 26 at the JLN Stadium, New Delhi.