IndiaCast and Milestone Entertainment Organise Lucky Ali and Ayushmann Khurrana Concert in Dubai

by  Rachael Rajan Entertainment | March 16, 2017 | News

Milestone Entertainment IndiaCast Lucky Ali Ayushmann Khurrana Le Meridien

MTV India Unplugged presented Lucky Ali and Ayushmann Khurrana, live at the Great Ballroom of the Le Meridien Hotel, on February 17. Organised by IndiaCast in collaboration with Milestone Entertainment, the event was presented by Itan Jewels. The concert received an overwhelming turnout of over 2000 people with all tickets sold out.

Talking about the MTV India Unplugged platform, Sachin Gokhale, Senior VP and Business Head – Middle East, Africa and APAC, IndiaCast said, “At IndiaCast, we relentlessly work towards not only bringing the best talent but also the most desired and demanded artists to the region. LIVE concerts are an intrinsic part of connecting with our audiences and understanding their demands. The channel represents Music & Youth Culture among South Asian audiences. Our differentiated content formats like MTV Unplugged, Coke Studio@MTV, MTV Roadies, and MTV Splitsvilla have won us thousands of fans in the region and our viewers can look forward to many more unique formats and initiatives from our side in the near future.”

The IndiaCast team and Milestone team worked closely together to manage this sold out event, from the planning stage to execution. “There are always going to be challenges at every stage. But tackling them in the right manner is what makes it a successful event. The night was taken to a whole different level of nostalgia and pure entertainment by the artists making this one of the most successful LIVE events in Dubai,” said Gokhale.

On the popularity of Lucky Ali and Ayushmann Khurrana in Dubai, Gokhale said, “Lucky Ali is a legend. People have grown up listening to his music. Ayushmann Khurrana on the other side is a vibrant young artist with contagious energy. As a result the audience was a mix of the two worlds – wiser generation and the carefree youth. This is what set this event apart.”

While this is the first time IndiaCast worked with Milestone Entertainment for MTV India Unplugged, the coordination and event detailing went really well, and the two companies will be working together on a few other projects this year, as well. More on this will be announced soon.

Other partners of the event included official banking partner Emirates NBD, fashion partner MAX, radio partner City 1016 and print partner Khaleej Times.