Ek Vivah Aisa Bhi’s Gate Crash Activity Managed by Jagran Solutions Leaves Lucknow Couple Astonished

Marketing | March 6, 2017 | News

Jagran Solutions &TV

The visibly happy and delighted wedding couple were in for a surprising turn of events on their wedding day, February 1 at the Moti Mahal Lawns in Lucknow as they saw some unexpected yet familiar guests joining them to ring in the celebrations. As the lights glimmered in the hall and guests gathered up  to shower their blessings on the glowing bride and groom, the expert team under Jagran Solutions, a key player in Consumer Connect and Brand Activation circuit, came up with a clever and a unique way to promote Ek Vivah Aisa Bhi show launch.

Amongst the assemblage of 1000 odd guests eagerly anticipating their turn to congratulate Rohit Rastogi and his wife, Komal Rastogi, the team at Jagran Solutions had secretly arranged for the star cast of the &TV Channel Show Ek Vivaah Aisa Bhi to gate crash the reception and bedazzle the unsuspecting couple. With the key cast members, Sonali Nikam as Suman Parmar, Abhishek Malik as Ranveer Mittal and Tasneem Sheikh playing an undisclosed character turning up as the uninvited guests, the puzzled relatives were left spell-bound.

An action-packed entry laced with Dholkis and their dhols, were arranged to usher in the cast members at the venue. It did not just end there; as a thoughtful gesture, the cast members presented the couple with gifts, clicked pictures with kids and adults alike and also interacted with the startled guests who couldn’t believe what they were witnessing.

The representatives of &TV channel along with the dedicated professionals from Jagran Solutions displayed meticulous planning and flawless executional capabilities, right from managing the entire gate crashing activity to hospitality and overall management of the event. The ecstatic cast members, who swore to have never participated in something like this before, couldn’t hold back their emotions as they described their excitement to the crowd.

Jigna Sha, Brand Manager, &TV commented, “For us, what mattered was creating an experience that was dexterous as well as unique while making sure a huge disruption takes place. So we came up with idea of gate crashing a wedding in Lucknow as we seek to target the northern markets.”

Talking about the Show Launch, Pawan Bansal, COO, Jagran Solutions added, “When it comes to creating experiences for their consumer connect programs, &TV has always trusted us. This activity was all about creating that experiential content for the show launch. The greatest pleasure was to sync the show’s theme with an actual wedding experience that not only struck a chord with the folks but also garnered a lot of PR mileage.”

Check out the entire campaign activity below.

The team at Jagran Solutions had secretly arranged for the star cast of the &TV Channel Show Ek Vivaah Aisa Bhi to gate crash the reception and bedazzle the unsuspecting couple to promote the show.

Photo Gallery

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