Budapest Charms Delegates of CEAT Platinum Dealer’s Meet 2017

Marketing | March 2, 2017 | News

CEAT Maximus MICE and Media Solutions

Maximus Mice and Media Solutions was responsible for managing the CEAT Platinum Dealer's Meet 2017 at the Intercontinental in Budapest from January 18 to 21. The 3-day and 4-nights Meet saw around 50 dealers from around the world attend. The Meet included sessions and meetings, tours, as well as an entertainment evening.

The highlight of the first day was a Welcome Dinner at Prestige Cruise which featured an international buffet. The second day’s activities include a tour of the city that covered Budapest Parliament, St. Matthias Church and Heroes Square, followed by lunch at Varosliget-Budapest Ice Rink. Delegates were then given time to spend on their own before the conference and R&R event back at the hotel. This was followed by drinks at Fisherman’s Bastion leading to Margareta Terrace. Dinner took place at Halaszbastya Restaurant. Following the conference on the third day, lunch took place at Spoon Restaurant, after which delegates visited Szechenyi Spa. Dinner was at Borkatakomba Restaurant.

Talking about the team’s experience managing the event, Dhanraj Madnani, Senior Manager – Business Development & Client Servicing, Maximus MICE and Media Solutions said, “We had to plan the event keeping in mind that delegates were coming from different parts of the world, and different cultures were involved. When we first took on this project, it was also quite a challenge as there was both a MICE aspect and an event as part of the Meet. But it was a very successful event, a result of the beautiful teamwork between CEAT and us. I think we can foresee many such successful events to come with CEAT Tyres as a brand.”

Budapest as a destination proved to be not very challenging for the MICE aspect of the trip, though Maximus Events did have to source materials for the event from outside the city. Sharing his opinion on the ease of doing events in Budapest, Madnani added, “Budapest has a lot to offer when it comes to sightseeing, activities and also MICE infrastructure. However, for the event aspect, a lot of material was not readily available or if available not at the best rate. This included AV, lighting and set fabrication materials. With the growing industry, it’s getting competitive for destinations and providing the best cost is important for any client. As far as logistics were concerned, we had to source a lot of material from Vienna and Prague.”

Managed by Maximus MICE and Media Solutions, the 4-day trip included meetings, tours as well as an entertainment evening.

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