Salt Proves Lufthansa is ‘More Indian Than You Think’ for A350 Launch

Marketing | February 28, 2017 | News

Salt Experiential Marketing Lufthansa

Salt Experiential Management managed the Lufthansa A350 global launch which took place on February 15 and 16 at the Leela Palace New Delhi. The first day of the event witnessed a Press Conference, Town Meeting, and Customer Dinner, while the second day included a Market Conference & Closing Dinner.

For Lufthansa’s first ever Airbus 350 launch in India, the aircraft took its first flight from Munich and chose Delhi to be its global launch destination, where it landed in all its glory. The aim of the event was to showcase the innovative prowess of the aircraft, both in terms of technology and in-flight experience. Lufthansa also wanted to reinstate that despite being German in its sensibilities, it’s “more Indian than you think”.

For the launch of the aircraft, Lufthansa invited High Networking Individuals and Loyal Lufthansa Customers. Among the guests were the Chairman of the Executive Board and Chief Executive Officer of Lufthansa Group Airlines Carsten Spohr and Wolfgang Will, ‎Director South Asia at Lufthansa German Airlines, who came to India especially to witness the launch.

Talking about the event, Sumit Chandhoke, CEO, Salt XP said, “Our biggest challenge was to bring alive the aircraft in all its glory, without its actual presence. Exploring the potential of the 3D technology in the form of an AV, gave us the space and scope to explore and reinvent the story of A350 in an immersive environment, as it were and beyond. It helped us to create the aircraft from the seed of innovation while establishing the fact that Lufthansa is ‘more Indian than you think’”.

Salt XP amplified the Launch AV by using a curved LED screen A2 Pro 2.9. It presented the capabilities of Lufthansa A350 by immersing the audience in the visual spectacle of the story.

The guests were mesmerized by the story of Lufthansa that kick-started with the evolution of innovation. It led to the revelation of the driver of innovation - the human desire to witness the future and witness it now!

The story then took the audience through the desert sands of Rajasthan, 80 years ago, when Lufthansa launched its first flight in India. In its commitment to constantly innovate and endeavour towards providing the best flight services to its Indian patrons ever since, it was established that Lufthansa is “More Indian than you think”.

Through special effects and breathtaking visuals, the guests were mesmerized by the amazing features of Lufthansa Airbus 350. LED mood lighting to match the biorhythms of the passengers, extra wide body to feel the generosity of space, wings that adapt in the air, clean fuel that reduces carbon footprint and quieter cabin were one of the features of Lufthansa that were narrated through the 3D AV. The closing shots had the guests witness the actual shots of Lufthansa A350 landing in Delhi for the first time.

Appreciating Salt’s work for the launch, Sangeeta Sharma, Senior Manager – Marketing and Product, Lufthansa Group, said “Great event and great effort from the team.Together, we did manage to set the standards high, yet again!”

The launch event in Delhi took place on February 15 and 16 at the Leela Palace New Delhi, and included a press meet, customer dinner, and Market Conference.

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