Meet White Fox India: The Agency Investing USD 4 Million to Bring Justin Bieber to India

Industry Watch | February 20, 2017 | Feature

White Fox India Justin Bieber

While everyone was busy celebrating the power of love on February 14, music fans of the country were given another reason to raise a toast as White Fox India confirmed that it is bringing 22-year-old Canadian megastar Justin Bieber to the country as a part of his Purpose World Tour.

The announcement is a big one for the thriving live music industry in India and has been tremendously well-received by excited fans and event industry stakeholders. However, little is known about the organizers of the event White Fox India.

In this exclusive feature, we give you a low down on White Fox India and get a quick word from the man of the hour and the company’s director Arjun Jain on the concert and the investment that has gone into it.

White Fox India and Its Connection with Nine Capital

While White Fox India is the organizer and sole promoter of the Justin Bieber Purpose World Tour in India; it is in fact, a subsidiary corporation of Nine Capital, a newly incorporated (in 2017) media and entertainment entity that specializes in creating, packaging and delivering high-quality lifestyle experiences worldwide on a multi-platform basis.

Nine Capital is a privately held company with a resource base of over 180 personnel and is headquartered in London with sub-offices in New Delhi and Dubai, with a consolidated annual turnover of INR 135 crores.

Nine Capital, the parent company houses 6 distinct subsidiary corporations including White Fox India, Aurum, Bfly Hospitality Ventures Pvt. Ltd., Vamos Entertainment Pvt. Ltd., Ram Hospitality Ltd. and Tricon Media that specialize in live ticketed events, wedding execution, sporting alliances, and gourmet experiences, respectively. The leadership team of Nine Capital consists of Arjun Jain, Aman Kumar, and Mani Singh Cheema as Directors.

Interesting Fact: Directors of Nine Capital Arjun Jain, Aman Kumar, Mani Singh Cheema alongside Chaitanya Mathur also created ‘The Grub Fest’- one of India’s largest premier food festivals in the year 2015. The festival is evaluated at INR 30 crores currently.

White Fox India and Its Director Arjun Jain

White Fox India is an event agency established in the year 2013 by Arjun Jain, focusing on experience-oriented and quality-driven event production & management. With no formal degree in the media and entertainment business, Arjun embraced his passion from the early age of 21 years.  

His professional expedition commenced with a boutique event helmed by Laidback Luke under White Fox India in 2013 which made him realize the potential of the growing EDM market in India. Thereafter White Fox India has effectively hosted artists like Tiesto, Steve Aoki, Axwell, David Guetta, Hardwell, Above & Beyond, Morgan Page, Dada Life, Sick Individuals in 2013 and 2014. Right from curating boutique events to hosting stadium shows, White Fox India currently is focused on worldwide concert and entertainment show promotions and is evaluated at INR 20 crores.

Justin Bieber Purpose World Tour in India

In an exclusive conversation with EVENTFAQS, White Fox India revealed that the overall investment on the show is around USD 4 Million which makes it one of the biggest ticketed concerts to be ever hosted in India and the sub-continent.

Additionally, the Maharashtra Tourism is supporting the event as the state tourism is expected to surge by 10% while business for the locals (transport and hotel vendors) will be augmented by 30% during the event time. The organizers are expecting around 1,00,000 people to attend the concert.

Speaking about the concert Arjun Jain commented, “India is yet to witness a stadium tour of this stature. Justin Bieber will be bringing an extraordinarily epic show propelled by state of the art production and of a magnitude that the country has not witnessed in the past 10 years. Recently, there have been false media reports about Shailendra Singh bringing the artist to India but I will be the sole promoter of the tour. It has taken me close to 6 months to lock the deal and this event will introduce a new benchmark in the live entertainment business in India.”

He further added, “Justin Bieber is the biggest mainstream artists of our time and attracts a universal fan base across all ages. This tour is one of the most successful in the world currently and will further enhance India’s current repertoire on the global map. There are few artists who warrant such a dedicated fan base as Justin Bieber.  We expect a sold-out show in 48 hours of opening ticket sales. Anyone who has experienced the Justin Bieber Believe Tour internationally will realize the magnitude of the event and it's truly phenomenal how India will be viewed as the next big destination for live music events and open up avenues for other artists of similar stature who may want to consider India as part of their touring roster.”

Also Read: White Fox India Confirms Justin Bieber to Bring Purpose Tour to India in May


In this exclusive feature, we give you a low down on White Fox India and get a quick word from the man of the hour and the company’s director Arjun Jain.

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