Blue Umbrella Events and Media Now Enters Mumbai

Industry Watch | February 13, 2017 | News

Blue Umbrella Events and Media My FM

Blue Umbrella Events and Media, an agency providing brand solutions through integrated on-ground events in tier 2 and 3 cities as well as towns in Maharashtra since 2011 has now expanded its horizon to Mumbai to better serve its clients based in the financial capital of the country.

Having its operations team stationed at Aurangabad, Blue Umbrella is a full-service Events and Media agency providing customized brand solutions to create maximum impact across the state through its alliances.

Talking about the potential in Maharashtra for various brands, Shahane said, “Maharashtra is undoubtedly the paramount market for regional, national and international brands working in the space of FMCG, Telecom, Banking-Finance, Retail and Ecommerce. Just to name a few prominent towns in the state like Kolhapur, Nashik, Aurangabad and Jalgaon possess great potential and are unsaturated markets for brands exploring new markets after winning the top metros. In fact, there are brands who are only looking at such markets and coming up with tailor-made product / services range to match the regional taste. Needless to mention, the penetration of mobile internet has made the citizens keener than ever, which is helping create additional aspiration for the services and products which were never available.”

Blue Umbrella aims at directly partnering not only with the brands but also with large media agencies looking out for a robust on-ground solution provider to drive growth in the Rest of Maharashtra. “Blue Umbrella also enjoys relationship with the leading media houses in the region and hence it is able to design media integrated solutions to amplify the activities,” added Shahane.

Blue Umbrella recently manged My FM Radio’s (DB Corp) launch events across Maharashtra; the marketing initiatives of Vivo smartphones in central Maharashtra; the Apple Store launch; and Lokmat’s mega Half Marathon. Blue Umbrella is working with reputed brands like The Times of India, Maharashtra Times, Siemens, Tata Motors, Samsung, Gulf oil, Red FM, Lokmat, Asian Paints, Guardian Developers, Divya Marathi, Nikon and more.

Headquartered in Aurangabad, Blue Umbrella was started in 2011 with the Rest of Maharashtra as its focus market. With its expansion into Mumbai the agency will maximise its impact across the state.

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