Fila India Showcases Autumn/Winter ’17 Collection to 150 Partners with Vibgyor

Marketing | February 7, 2017 | News

Fila Vibgyor Brand Services The Lalit Mumbai

Vibgyor Brand Services curated the vibrant conclave for Fila India to showcase their Autumn/Winter ’17 collection. The conclave took place on January 30 and 31 at The Lalit Residency, Mumbai.

The grand trade show helped Fila, one of the world’s largest sportswear brands to make a mark in India. Over 150 partners from across India were invited to be a part of this conclave. The event was ideated and executed in such a way that all attendees were engrossed with engaging activities.

The stimulating setup was themed around ‘Heritage’ showcasing the brand’s journey since 1911. Experience zones were created along with merchandise zones to showcase Fila India’s new range of products in their footwear, clothing and accessories segments. To add excitement and zeal, Vibgyor also curated energised zones, a chroma photo booth and a giveaway zone.

Remarking on the success of the event, Sambuddha Guharthakurta, Brand Manager, Fila India said, “Everyone was happy and described this trade show as the best one till date.”

Hardik Joshi, Branch Head – West, Vibgyor Brand Services added, “Fila India came to us with a simple proposition: to make their Autumn/Winter ’17 trade show an interesting and engaging event for their online and offline trade. We created setup design to elevate their brand imagery which is a mix of sports & lifestyle. The 2-day trade show had a fun party for attendees at the event venue, which was instantly transformed from a conference setup to a party set.”

A conclave was organised at the Lalit Residency Mumbai on January 30 and 31 with the theme ‘Heritage’.

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