Pivotal Partnerships Behind the Upcoming Nexa P1 Powerboat Set to Take Place on Mumbai Waters
by EVENTFAQS Bureau Entertainment | February 3, 2017 | Feature
Procam International Nexa P1 Global Government of Maharashtra Maharashtra Tourism
Torchbearers of the distance running revolution in the country, anchored by the Mumbai marathon, the sixth largest distance running event race globally, Procam International is now extending their dominion from land to the maritime world by launching the Nexa P1 Powerboat, Indian Grand Prix of the Seas. With the hum and throttle of engines along the shorelines of Mumbai’s natural amphitheatre – Marine Drive – through the weekend of March 3, this new sporting paradigm will redefine India’s maritime landscape and spearhead a powerful movement for marine sustainability.
The Nexa P1 Powerboat, Indian Grand Prix of the Seas, which will be conducted on the first-ever course on water, comparable to a race track, challenges the status quo and combines the best in innovative technology and bespoke maritime strategy.
The Grand Prix of the Seas is the brainchild of P1 Global, the world’s leading maritime motor sports brand in partnership with Procam International and the coming together of Indian and global institutions, partners, federations, governments, agencies and sponsors, reinforced by the endorsement of the Union Internationale Motonautique (UIM), the global governing federation to create a truly unique experience that will infuse within the ecosystem a joy of water.
Partners and Supporting Organisations
Nexa’s association with Procam as the Title Sponsor of the P1 Powerboat, Indian Grand Prix of the Seas fits the premium brand image of Nexa, with both offering new and exciting experiences to consumers. Nexa is a lifestyle destination brand, which caters to not just automotive buying experience but also builds a lifestyle experience for its consumers just like P1, the sport, which encapsulates vibrant experiences.
The Government of Maharashtra, the Mumbai Port Trust, and the Indian Navy, the fifth-largest navy in the world supports this initiative. The event is being conducted under the auspices of the Maharashtra Tourism and Development Corporation (MTDC) and implemented under the aegis of the Yachting Association of India (YAI), while being sanctioned by the Union Internationale Motonautique (UIM). The Government of India and the Ministry of Sports & Youth Affairs have also extended their full support.
Anil Singh, Managing Director, Procam International said, “We are privileged to partner with P1 Global, where we are seeding a global sport structure from Mumbai. Procam created a national movement in running, and now we are aiming to create a global movement on water. With the Nexa P1 Powerboat, Indian Grand Prix of the Seas, sports fans will experience the joy of watching the fastest men and women on sea competing on the world’s first-ever course on water. We are thankful to the Indian and global institutions, federations, governments, agencies and sponsors who are partnering with us, and will be indebted to them for their support.”
Supporting this global innovation in Maritime Racing, the President of Off-Shore Commission, UIM, Jean Marie Van Lancker said, “It’s a matter of great pride for the UIM to be associated with the inaugural edition of the Nexa P1 Powerboat, Indian Grand Prix of the Seas. The global spotlight will be on Mumbai as it makes history by launching the debut race of the world championship series. The sheer enormity of this race and its many firsts will make it a worldwide phenomenon and re-define the parameters of powerboat racing.The UIM extends its full support to Procam International and all its partners to make this edition a resounding success.”
Asif Rangoonwala, Chairman, P1 Global (global partner to the event) said, “ Powerboat P1 in partnership with Procam International are delighted to announce the launch of the Nexa P1 Powerboat, Indian Grand Prix of the Seas. This debut race is the culmination of six years of dedicated work in developing a new series that delivers a clear and logical structure, which celebrates the best powerboat racers in the world and redefines sport in the maritime ecosystem. Having reached the launch stage, it was vitally important to secure a race venue befitting the scale of this achievement and we believe that Mumbai, a world-class city in so many ways, is the ideal base for the start of this new journey. I have always marveled at the splendour of Marine Drive and am glad that this natural amphitheater will be brought to life with our P1 powerboats racing centre-stage for millions of fans of this sport.”
Nexa P1 Powerboat, India Grand Prix of the Seas, is the first of the UIM recognized Grand Prix of the Seas. The 5-tier hierarchal structure will consist of a World Cup at the apex (to be held biennially starting in 2020) the Grand Prix of the Seas series, which will define a World Champion, inter-continental series, national series and regional series in orders of level of competition.
The race weekend for the Indian Grand Prix of the Seas will have 7 teams competing, with every team comprising of two P1 Panther powerboats, each manned by a pilot and navigator competing in identical boats along a 5.2 km defined race track, the first ever on water. The podium teams will be decided by the combined best times of both boats based on the skills of the team’s pilots and navigators post two races on March 4, Saturday, and one Grand Final on Sunday, March 5th. With the best pilots and navigators from the world participating in this event, the race weekend will also be witness to the first-ever sport in India that has male and female as equal participants, with skill and strategy deciding the winner.
P1 Panther and Focus on Sustainability
A 28-foot powerboat powered by a 250 HP engine, reaches a maximum speed of 120 km/hr on water, an equivalent of 240 km/hr on land.
With a low centre of gravity providing greater stability and improved handling, the P1 Panther is also designed to race in just 6 feet of water resulting in a fan-friendly, close-to-shore racing experience.
The P1 Panther has been specially designed to make this a truly green racing event. With low emissions, it is unbeatable on clean and quiet performance and has been given the Clean Air Excellence Award by the EPA. The boat has been certified under EU standards and has a 3-STAR CARB rating which means 65% fewer emissions than 1-STAR engines. It emits less noise and no smoke, uses less fuel and requires no oil changes thanks to the advanced fuel and oil injection system.
Partners include Maruti Suzuki’s new premium sales channel, NEXA, as the Title Sponsor. Speaking on the association, R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki said, “We are delighted to associate with NEXA P1 Powerboat Racing in its inaugural year. At NEXA, we are committed to offer hospitality that pampers and technology that’s innovative for our consumers. NEXA is at the forefront of bringing innovation & delivering outstanding experiences which are new and exciting, just like P1 Powerboat Racing which builds experiences based on high adrenaline action and superior technology.”
Other partners are Trident Hotel as Hospitality Partner that offers panoramic views of Marine Drive & the Queen's Necklace; The Times of India as Print Partner; Radio Mirchi as Radio Partner; the world’s largest container shipping company, Maersk, as Shipping Partner; the Patient and Family Centric, Sir H N Reliance Foundation Hospital, as Medical Partner; Nautica, the water inspired global lifestyle brand, as Style Partner; Mahindra Marine as Boat Building Partner; and Sony ESPN as the Broadcast Partner.
The event will be telecast live on Sony ESPN and Sony Pix. Nexa P1 Powerboat, Indian Grand Prix of the Seas, will be telecast live globally. Seeding a global sport from India, the Nexa P1 Powerboat, Indian Grand Prix of the Seas will set a global benchmark for the telecast of the sport and the entertainment around it.
The telecast repertoire includes 9 hours of LIVE programming on Sony ESPN and Pix over the race weekend, content that will be produced by Initium Productions and Emmy Award recognized British director, Westbury Gillet. The production will also be the result of synergies between global, hi-tech crew and equipment flown in from 3 continents. Another global first for the sport is the introduction of the 'second screen', a gamified graphics interface to be followed live on an internet-connected device for real-time access to gamified positions, telemetric race data & analytics in addition to the television broadcast.
Joy of Water
The Joy Of Water Foundation (which is being set up in India) is set-up with the aim of safeguarding and restoring the marine and coastal environment by raising awareness through education and effective partnerships with a mission to deliver inspiring programs that engage understanding of the value of marine life together with increased personal responsibility, particularly amongst young people.
RACE VILLAGE – Brought to life by Bennett Coleman & Co. Ltd
The high-octane action on water will be complemented by a Race Village from March 3 to 5, at the Wilson Gymkhana Grounds on Marine Drive. The Race Village, a BCCL initiative, promises an exciting experience, complete with games, celebrity events and elite hospitality.
The weekend will also be interspersed with various exhilarating attractions, including a Naval display and performances by Zapata & Jet Ski World Champions.
The event on March 3 presents a new sporting paradigm organised by Procam in partnership with P1 Global, supported by Indian and global institutions, federations, governments, agencies and sponsors.