BMW Group India Displays the 13th BMW Art Car at India Art Fair 2017

Marketing | February 3, 2017 | News

BMW India

BMW Group has brought to India the 13th BMW Art Car created by Italy’s most renowned contemporary artist Sandro Chia. His creation is being exclusively exhibited from February 2 to 5 at the India Art Fair in New Delhi. Sandro Chia created the 13th Art Car for BMW in 1992 with the BMW M3 GTR which is celebrating its 25th anniversary in 2017.

The BMW Art Cars or the ‘Rolling Sculptures’ are original masterpieces of art that demonstrate an individual synthesis of artistic expression and automobile design. Since 1975, eighteen prominent artists from across the world have created Art Cars based on contemporary BMW automobiles of their times, all offering a wide range of artistic interpretations.

Frank Schloeder, President (act), BMW Group India said, “Cultural communication has been one of the long-standing commitments of BMW Group. The partnerships we build strengthen intercultural dialogue and create platforms for multidisciplinary exchange. The BMW Art Cars collection spans the work of prominent artists across continents. Together they form a mirror of contemporary culture, as exemplary as it is unique. Through the exclusive showcase of the BMW Art Car by Sandro Chia at the India Art Fair, we bring yet another coveted masterpiece of art closer to connoisseurs and patrons of art. Visitors will be able to discover the design and creative process of the 13th BMW Art Car at the India Art Fair 2017.”

BMW Art Cars are an indispensable component and a core platform of BMW Group’s cultural engagement. They are unique creations combining automobiles, technology, design and art.

It was back in 1992 when Sandro Chia became the only Italian artist so far to be asked to put his mark on a BMW Art Car. The artist decided to give a BMW car a distinctive look; he created a combination of BMW’s design language and the artists’ perspective of multiple gazes of the onlooker and how the car reflects on them.

The BMW Art Car by Sandro Chia is celebrating its 25th anniversary in India with an exclusive display at India Art Fair from February 2 to 5.

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