Work Ventures Adds the Tech Edge to Colgate All India Sales Conference 2017

Marketing | January 30, 2017 | News

Colgate Work Ventures

Work Ventures recently won a multi-agency pitch to execute Colgate All India Sales Conference (AISC) in Mumbai held at J W Marriott Sahar on January 4th and 5th, 2017. The two-day event was significant for the brand as it marked the 80th year of Colgate Palmolive in India. This crucial event for the company saw all its top management delegates from across India congregating at the venue.

The purpose of the event was to discuss the goals and objectives for 2017 for all brand employees to work towards the profitability of business in India and to celebrate the success achieved in last year. The two-day event, was attended by over 400 employees.

Work Ventures successfully executed logistics and registration of more than 400 guests at the venue on January, 4th, 2017. Followed by that, there was a First Among Equals (FAE) event where all top performers from the company were felicitated with awards in their respective field.

AISC kicked off on January 5th, 2017 with an opening act of Direct Reports to the Executive Vice President where all DR’s entered with musical instruments (dhol artists) of their regional zones one by one followed by The Executive Vice President entering the stage through split LED to the tune of “JAI HO” played by all the artists.

This was followed by presentation of Managing Director where he addressed all the guests and then revealed the theme of the year, “Rise Over All & Rule (ROAR)”. The theme was revealed using Augmented Reality technology and was made larger than life experience for the crowd. The logo was revealed on 40 x 12 ft. LED wall along with flag drop downs in the ballroom. The event concluded with the branch showcases which were high on energy & engaging.

Later in the evening was the theme party of the year which witnessed a power packed and high octane performance of singing sensation Neeti Mohan.

On the success of the project, Stephy Lobo, Assistant Manager, Work Ventures commented, “Delivering the best has always been our core objective which has invariably always set a new benchmark for us. This year preparing for AISC was a challenge delivering beyond the best was the criteria. We took it as an opportunity to amaze and set a new benchmark again. The brief was to come up with a central thought and launch idea for the annual theme of the brand which represents their approach towards the market and their traits for which we came up with an enthralling Augmented Reality theme reveal act which added grandeur to the conference. There were a lot many verticals to look onto specially the logistics, the Audio Visuals & also transformation of the setup thrice over two days but our detailed planning helped us through. Our efforts were duly recognised as the event turned to be a seamless, hassle free affair which was highly appreciated by the client.”

Adding further, Monica Rankawat, Sr. Manager, Work Ventures, said, “We are honoured and delighted to be a part of such big project. The event turned to be a real success in spite of the time constraint and challenges that came with it, only because of proper planning and execution. A unique experience where we got an opportunity to enhance our creative limits working hand in hand with Colgate team. Our team proved to be very flexible and therefore they had the bandwidth to adjust to last minute changes and pull off the entire event well with phenomenal coordination.”

 

The two-day event was held at J W Marriott Sahar from 4-5 January, 2017.

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