WOOT Factor Manages La Femme Motarde Breast Cancer Awareness Rally in Bengaluru & Delhi

Marketing | January 24, 2017 | News

WOOT Factor

The only thing better than a powerful bike is a woman riding one. Fortis La Femme, a unique facility, inspired by the core belief that a woman is special with special needs, initiated a heart-warming initiative that would discard several stereotypes and stigmas existing in our society — one being that women can’t ride bikes and the other misconceptions surrounding Breast Cancer.

The word Motarde in French means a woman rider; thus as the name suggests La Femme Motarde was an all-women bike rally organized for women biker enthusiasts from Bengaluru and Delhi. The drive and motive that pillared this heart-warming campaign was to join forces and raise voices in order to stand up, support and create awareness about Breast Cancer.

Richmond Road, Bengaluru witnessed the first ever LA Femme Motarde being flagged off by COO, Fortis La Femme – Anika Parashar on November 27. The rally had women riders reaching Mantri Square Mall, which was the end of the rally, where they were greeted by ‘The Void’, an all-girls band. The Void had female bikers mesmerized by their soulful music, with some riders breaking out into dancing and singing mode while letting their hair down to celebrate the spirit of womanhood.

December 4, 2016, witnessed the La Femme Motarde caravan heading to the capital city of India, with the rally being flagged off at Fortis La Femme, Greater Kailash. The drop in the temperature levels did not see any drop in the spirit of women riders from Delhi as they turned out in great numbers to support this wonderful cause on their respective mean machines. The rally concluded at the India Habitat Centre and also featured Crush Fitness, a group that encourages fitness via dancing and The Culprits, a rock band waiting for the women bikers.

The women of Bengaluru and Delhi showed the world that riding a bike isn’t just an all-boys club anymore by participating in the 1st ever La Femme Motarde; an event conceptualized and executed by WOOT Factor Events Pvt Ltd, an event production company based out of Mumbai.

“The experience of working with WOOT Factor was one that we would always be reminiscent about. It is because of the efforts and hard work put in by the entire team at WOOT Factor that the event was a smooth sailing,” said Anika Parashar. She also added that the WOOTERS understood their brief and executed it to the T. “We at La Femme were happy to work with WOOT Factor and look forward to this synergetic association to create numerous such platforms,” she added.

On the eve of this extraordinary celebration of women, Smita Jadhav Shah, Co-Producer WOOT Factor Events Pvt Ltd remarked,“It gives me and everyone at WOOT an immense sense of pride and joy to be associated with such a heart-warming initiative. Being a part of the first ever La Femme Motarde ensures we all get together while fighting Breast Cancer. We are glad that our out of the box ideations helped us gain top of the mind awareness and generate support for the cause.”

La Femme Motarde was flagged off by COO, Fortis La Femme – Anika Parashar on November 27, 2016.

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