Scullers Ties Up with Juniors Fashion Week to Showcase Kids’ Collection

Marketing | January 19, 2017 | News

Juniors Fashion Week Scullers

Juniors Fashion Week (JFW) conducted their first workshop ever on December 25, 2016 at the St. Regis, Mumbai. JFW chose Bengaluru to kick-start the New Year in fine fashion and conducted another workshop at Vivanta by Taj, Whitefield. The workshop was organized for a group of 60 kids who took various sessions to learn how to walk the ramp and face the camera.

The junior models were groomed through creative and interactive sessions. The session also focused on their personality grooming where kids implemented all the learnings through various photo shoots and runway rehearsals.

The audience included the parents of the kids, participating brands, designers, media, bloggers and the JFW crew. The entire environment set the mood for the final showdown.

Scullers Kids, the title sponsors of the Junior’s Fashion Week, were present at the workshop preparing the young ones to walk the ramp with perfection in their latest Spring Summer 2017 collection. “Scullers is proud to be associated with Junior Fashion Week. With its wide reach, it gives us the right opportunity to showcase our kid’s collection which is vibrant and playful yet sombre to the right audience. Scullers as a brand keep associating with similar lifestyle events because it gives us the right platform to showcase the Scullers Life to the right audience,” said Sangeet Kishore, Senior Brand Manager, Scullers.

JFW serves as a perfect platform for kid’s fashion to find the unison of creativity and business. Bengaluru saw a delightful preview to the crowning runway show of Junior’s Fashion Week.

JFW organised workshops at the St Regis Mumbai and at Vivanta by Taj in Bangalore in December and January.

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