The Social Street Rocks the Finale of the International Premier Tennis League 2016
by Shantanu Jain Entertainment | January 19, 2017 | News
The Social Street ITPL Gachibowli Indoor Stadium
International Premier Tennis League (IPTL) is an annual Tennis property which was launched in November 2014 to fulfill the increasing demand for top level tennis players in Asia, and is sanctioned by the Asian Tennis Federation. The property is well-known around the world for bringing together current champions, tennis legends and upcoming talent in a format that combines this first-class sport with entertainment.
The tournament has a reach of 44 Million with its presence in over 170 countries across the globe. The most recent edition of this gigantic sporting extravaganza concluded with a finale on December 9, 10 and 11 at the Gachibowli Indoor Stadium, Hyderabad. The Social Street was roped in to manage the opulent affair.
Talking about the finale, Gaurav Gupta, Associate Vice President, The Social Street said, “The brief was an extension of creating and hosting the India leg with Indian Aces being the home team. We had to create a new brand identity for Indian Aces and also host the final leg in India. The finale had to have participation from 4 global teams - Indian Aces, OUE Singapore Slammers, Japan Warriors, UAE Royals.”
The Social Street created an entirely new identity of the Indian Aces with an effective marketing mix of digital, media, OOH, on ground activations, event creatives, execution, tournament production, and management. From shortlisting the venue to designing the tournament experience, the agency provided a complete end to end solution for their clients.
To spice up the entertainment quotient of the event, The Social Street brought in the Meet Brothers to perform on the final day while a global international Emcee from IPTL took forward the event proceedings.
Take a look at the IPTL finals here
Speaking about the execution, Mandeep Malhotra, Founding Partner & CEO, The Social Street said, “Working with IPTL was full of interesting challenges. We have an awesome team to handle and think ahead of the curve for such instances. It was one of the best spent birthdays for me on the venue. Sports is so close to my heart and gives us at the Social Street a different high.”
Gupta further added, “The run up to hosting this year's IPTL 2017 in India has been really exciting. The energy and enthusiasm that the team at The Social Street demonstrated was truly encouraging. The efforts brought to light an extremely well-executed event and we hope to host many such events in the future.”
The most recent edition of this gigantic sporting extravaganza concluded with a finale on December 9, 10 and 11 at the Gachibowli Indoor Stadium, Hyderabad.