Hero MotoCorp Enters Argentina with Salt; Watch the Awesome Video Mapping Video Now

Marketing | January 19, 2017 | News

Hero MotoCorp Salt Experiences and Management

Hero MotoCorp has entered Argentina with the launch of the Glamour motorbike on January 12 in Buenos Aires . To mark the launch, Salt was called on to execute the spectacular mapping on the University Law Building as well as manage international performances.

The video mapping showcased the story of brand to the Argentine audience in a manner that was interesting and provided a breath-taking experience. Watch the video below.

Hemant Dahiya, Managing Director, Salt Experiences and Management remarked, "Extremely proud and elated with the team to have produced one of Salt's most prestigious and challenging events. Hero Motocorp's launch in Argentina came to us with the mandate to create a true global experience. A daunting task in a foreign country but the team rose up to the challenge by crafting what was clearly a spectacular experience for all those who attended and the thousands who saw it across the globe. We brought together partners from across continents, like the award-winning Malevo performers and The Circus Company, and turned the iconic Facultad de Derecho (The University of Law, Buenos Aires) into a visually stunning 3D mapping canvas that was the highlight of Hero's foot forward into the 35th country. A great start to 2017 for everyone at team Salt & Hero."

The launch of Glamour in Argentina also marks the first time the company is launching a new product outside India. There will be 40 dealerships in the country which will be increased to 100 by the end of the year. This is a step forward toward ensuring the company enters 50 new markets by the end of 2020.

The launch saw Hero light up Argentina through a show at the architectural masterpiece of the city, the University of Law Buenos Aires - on the 250 metre-long and 50 metre-high building facade. Hero narrated the Brand Story using nine 20,000 lumens projectors through 3D mapping and cutting-edge technologies. More than 300 intelligent lighting systems were used to create the spectacle. A special viewing arena was created at this public venue to showcase the Brand Hero, with 300 special guests arriving from all over the globe.

The event showcased the global product Glamour as well as four pioneer Hero products being launched in Argentina, hung mid air between the building pillars and brought out amidst much fanfare and celebration.

A troupe of 34 artists, including aerial performers, trapeze artists, laser performers, CYR wheels, acrobats and hip hop dancers unveiled the products with special lighting and SFX. The nation´s favourite Malevo percussion group brought in a special flavour by performing in collaboration with the Indian Dhol artists, showcasing the two countries coming together, India and Argentina.

A crew of over 200 people from India and Argentina worked together to bring alive the passion and spirit of Hero in Argentina.

To mark the launch, Salt was called on to execute spectacular mapping on the University Law Building as well as manage international performances.

Photo Gallery

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