N&M to Provide Event Technology to Connect MICE Professionals at IBTM Arabia 2017

Business Events | January 17, 2017 | News

Neumann&Müller IBTM IBTM Arabia Jumeirah Group UAE

MICE industry professionals will gather next month for the 11th edition of IBTM Arabia that will see three action-packed days of networking, meetings, knowledge and business opportunities, with the technical support of Neumann&Müller Event Technology (N&M). IBTM Arabia 2017 will take place from February 7 to 9 at Jumeirah at Etihad Towers in Abu Dhabi.

As the Middle East’s growing popularity as a number one destination for the global MICE market continues and with Expo 2020 Dubai happening just three years down the line, meeting the right people at the right time in the right environment is crucial to business now more than ever. IBTM Arabia 2017 brings the industry's finest buyers to meet one-to-one on pre-scheduled appointments with leading industry suppliers.

For the 4th consecutive year, N&M has been asked to provide technical production and solutions for the leading international exclusive event by Reed Travel Exhibitions. To ensure that everyone will have three days of a truly engaging experience, N&M will be deploying their cutting-edge audio, video, rigging and lighting equipment starting off with their newly purchased d&b audiotechnik Y7P loudspeaker system series. Its compact, high performance point source loudspeaker with high directivity and rotatable HF horns is perfect for this medium scale conference. In addition to this, N&M will install AOTO 3.5 mm LED screens for the main conference room, to aid the presentation for the Discovery day. For the main lobby, N&M will set up a number of NEC X552S MultiSync LCD Display 55", which the sponsors and exhibitors can use to demonstrate all their products and services.

Commenting on their participation, Rick Wade, General Manager, N& M said, “This year marks our 10th year anniversary here in the region and what better way to kick-start the celebration than to be seen in this key event. We have to make sure we are connected with MICE professionals through IBTM Arabia as it is a very important market for us.”

He added that the booming tourism, influx of people and completion of important projects and venues in the UAE all contribute to the rapid growth of the MICE market and these present ample opportunities for AV companies. N&M cannot afford not to be involved.

As one of the hosted suppliers, N&M will showcase their 2 interactive communication tools, come2present and come2interact, applications specifically designed for conferences and meetings. These are customisable technologies that simplify the presentation and enable audience interaction in real time, which can be the helpful tools the event organisers have been looking for.

The role of event or audio visual technology in the growing MICE market is extremely important and should not be underrated. If executed properly, AV solutions enhance human interactions and can leave a lasting impression on the audience. AV pros provide substantial value and help in overcoming the challenges the event require to deliver a favourable result.

Shinu Pillai, Manager, Reed Travel Exhibitions remarked, “With the ever changing technical requirements of an event such as ours, an event technology supplier needs to have an understanding of the entire event, not just their area of specialism; this is what we get from Neumann&Müller. We chose them as we were confident that the team could deliver a seamless experience for us. They offer a truly consultative service, offering us advice on the best use of digital and AV for our event and to ensure an optimum attendee experience.”

IBTM Arabia 2017 will take place from February 7 to 9 at Jumeirah at Etihad Towers in Abu Dhabi, for which N&M will deploy their cutting-edge audio, video, rigging and lighting equipment.

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