(L-R) Radhika Nath, Arnab Goswami, Deepak Premnarayen, Dr. Ranjana Kumari and others

Think Events Executes WeUNiTE, Organized by IMC Chamber of Commerce and Industry and UN Women

by  EVENTFAQS Bureau Business Events | December 16, 2016 | News

Taj Mahal Palace United Nations Think Events

Think Events was awarded the mandate to manage an event for IMC Chamber of Commerce and Industry, spotlighting the urgent need to end violence against women and girls. Unveiling a new partnership, UN Women and IMC Chamber of Commerce had organized the conference ‘WeUNiTE: Investing in Planet 50-50’ to boost women’s entrepreneurship and empowerment at the Taj Mahal Palace, Mumbai on November 6. 

UN Women Executive Director Phumzile Mlambo-Ngcuka was the Chief Guest at the event while private sector leaders, UN officials, gender experts and activists explored how skill development, entrepreneurship and innovation could help achieve gender equality and women’s economic empowerment. Indian film actress Katrina Kaif was a special invitee at the conference, held as part of the global 16 Days of Activism against Gender Based Violence, a campaign that aims to galvanize actions on ending violence against women around the world, from November 25, the International Day for the Elimination of Violence against Women, until December 10, Human Rights Day. During this year’s 16 Days, the UN Women-led UNiTE campaign’s “Orange the World” initiative highlighted the urgent need to raise money to end violence against women and girls.

In line with the initiative, the set up was designed in orange and white. The classic Taj ballroom was decorated with installations made of marigold to compliment the occasion.  Speaking of the event, Kunal Rathod, Head – Production, Think Events, stated, “Given we were launching a global campaign at the event in India, it was imperative for us to be meticulous in our planning and execution to maintain continuity across all campaign events across the globe. We are glad it was well appreciated by the IMC, UN Women and key opinion leaders who attended the event.”

A key highlight of the event was an ‘Equality Dialogue’ between Mlambo-Ngcuka and Chanda Kochhar, Managing Director & CEO, ICICI Bank Ltd, India’s largest private sector bank. Industry leaders, gender experts and celebrity advocates outlined various dimensions of violence against women and girls, like Arnab Goswami, Indu Shahani, Zarina Screwala, Anil Dharker, Vibha Bakshi to name a few.  

On working with Think Events, Aanurag Dhoot, Deputy Director General, IMC Chamber of Commerce and Industry stated, “We were impressed with their creativity and responsiveness. They diligently reviewed every possible detail with us prior to the event and provided hands-on supervision for every technical aspect required to mount a production. We can always depend on them to get the job done perfectly, leaving us with no worries”.

As a bright and optimistic colour, orange was chosen to support the launch of WeUNiTE. To support the program, select iconic monuments like Gateway of India, Western Railway headquarters, CST station and Rajabhai Towers were lit orange from December 6 to 9 to create awareness for WeUnite. The campaign witnessed stupendous awareness amongst Mumbaikars and garnered a lot of mileage and publicity. In fact, it also received significant support and limelight on social media as well.