Sephora Launches Third India Store in Bengaluru with Toast
by EVENTFAQS Bureau Marketing | December 13, 2016 | News
SEPHORA Phoenix MarketcIty Toast Events
Toast events launched Sephora’s 3rd store in India, at Phoenix Market City, Bengaluru on December 3. A day prior to the launch, an in-store VIP party was hosted where Sephora introduced its global ‘Perk up your Pout’ campaign with Ex-Miss Earth Nicole Faria and Bangalore’s supermodels Priyanka Diwan and Ava Safai who showcased the trending lip colours in three key looks: ‘Deep Purple’, ‘Metallic Rose’ and ‘Ombre Lips’.
The VIP party also saw socialites Anu Mehta, Zohra Jamal, Yong and Anne Mullen present, among others. While the gorgeous ladies sipped on sparkling wine and delicious hors d’oeuvres, celebrity DJ Martin spun some foot-tapping tunes.
“We are very excited to open our third store at one of the most loved shopping destinations in Bangalore. With a vibrant space and diverse product range, we hope to provide a wonderful shopping experience and meet the beauty needs of all our consumers. This festive season, we will showcase looks and trending lip colours to achieve any make-up look imaginable,” said Vivek Bali, Business Director, Sephora.
Commenting on the event, Pummi Khanchandani, Lead Client Servicing, Toast Events added, “Keeping in line with the launch plan, a 360-degree approach was taken for the 3rd store launch in Bangalore. We kick-started a week prior with the Sephora Dance Troupe spreading the message of the launch with a flash mob dance. This was supported on ground with branding as well as through digital where we ran contests. This created a strong buzz calling all beauty enthusiasts and make-up lovers to the ultimate make-up heaven – Sephora!”
The launch event took place on December 3 at Sephora’s store at Phoenix Market City, and was preceded by a VIP party the evening before.