JK Cement's CSR Initiative SwachhAbility Run Concludes with over 12000 Participants

Marketing | December 8, 2016 | News

JK Cement CSR campaign

JK Cement's unique social initiative – JK Cement SwachhAbility Run concluded on December 3 with the last run in Noida that saw participation of over 5000 people. This unique run carried a message about two important causes – Inclusion of Divyangs as equal and Swachh Bharat.

Celebrating the International day of Persons with Disabilities (December 3), the run began on November 27 and covered seven cities across seven days starting with Chandigarh, moving to Ambala, Kurukshetra, Karnal, Panipat, Sonipat and finally Noida, covering the GT Belt with a participation of over 12,000 people. Lt Gen Mukesh Sabharwal of Rajput Regiment and Meena Nayyar, mother of Capt Anuj Nayyar (MVC 07 Jul 1999 Op Vijay - Kargil War) graced the occasion as the Guests of Honour at Noida and hailed off the run, demonstrating support for the cause.

JK Cement SwachhAbility Run culminated with an awards ceremony on December 4 at the Ayurvigyan Auditorium, New Delhi, saluting the spirit of Divyaangs. On this occasion, some Divyaangs were felicitated for breaking barriers and contributing to society. Chief Guest Defence Secretary Sh. G Mohan addressed these real life heroes and applauded their never-say-die spirit.

The J.K. Cement SwachhAbility Run drew its inspiration from the spirit of selfless service, epitomized by The Indian Army and is the brainchild of Kargil War veteran Major D P Singh. A Limca Book of Records holder, Major Singh is India’s first blade runner who has more than 18 marathons to his credit. Speaking about the initiative Major Singh said, “There is a dire need of instilling confidence in Divyangs across the country and also changing the perception of society towards them by making them showcase their hidden abilities by performing on ground. This was the guiding thought behind organizing the JK Cement SwachhAbility Run.”

This unique run had two sub events - a 10 km and a 3 km run. The 10 km run was open for all to participate; however, in order to encourage more participation towards the cause, 3 km run was done alongside especially for school children and for anyone else who wished to run a shorter distance. Schools made use of this opportunity to learn and be a part of the cause. School children used the 3 km run as a platform to spread awareness about the cause in a creative and vibrant manner. After the run, the participants including Divyangs cleaned a designated area as a part of the Swachh Drive.

Raghavpat Singhania – Special Executive, J.K. Cement Ltd commented, “We are proud to be associated with the noble cause of SwachhAbility. The mission of SwachhAbility resonates with JK Cement’s core philosophy and values of giving back to society. We look forward to taking the initiative to greater heights in times to come. JK Cement SwachhAbility Run is a unique platform to spread awareness about the cause and to encourage people to join hands for creating a better India for our future generations.”

This initiative was one of a kind which was aimed at inclusion of people with disabilities while promoting the Government’s aim of Swachh Bharat.

JK Cement SwachhAbility Run culminated with an awards ceremony on December 4 at the Ayurvigyan Auditorium, New Delhi, saluting the spirit of Divyaangs.

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