Digital + Live + SRK = The Ultimate Curtain-Raiser
by EVENTFAQS Bureau Entertainment | December 8, 2016 | News
UFO Moviez SRK Shah Rukh Khan Raees
Yesterday UFO Moviez.released a Big Screen trailer launch of movie ‘Raees’ on which mesmerized audiences in 10 theatres across Mumbai, Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Surat and Moga using the platform ‘Curtain Raiser’. Curtain Raiser enabled SRK to launch the much-awaited Raees Trailer simultaneously across theatres and gave him an opportunity to interact live with the audience on Big Screen.
The platform ‘Curtain Raiser’, introduced by UFO Moviez, empowers a brand to interact live with audiences across their network of over 5000 screens.
Talking about the success of the launch, Sanjay Gaikwad, Founder & Managing Director, UFO Moviez remarked, “It was great to execute and present the World’s first-ever Interactive Big Screen Trailer Launch. We are glad that through ‘Curtain Raiser’, the King of Bollywood, ‘Shah Rukh Khan', was able to interact live with audiences in 10 theatres through the Big Screen while audiences across UFO screens enjoyed this exhilarating event live on-screen. The audience response to the event was astounding. We are delighted with the commencement of our platform ‘Curtain Raiser’ and hope to see the same overwhelming response in the future. As India’s largest digital cinema distribution network and in-cinema advertising platform, UFO Moviez takes pride in emerging as the leaders of the new digital era.”
The launch began mid-morning with a brief introduction of UFO Moviez, the initiative followed by the release of the trailer. Shahrukh Khan, who was stationed at UFO Moviez’ central studio, interacted with the audiences for an hour, with fans fervently asking for more. The audience sitting in theatres in the selected 10 cities could see and interact with the actor himself, while also being able to see and hear audiences at other locations.
Commenting on the initiative, Pahlaj Nihalani, Veteran Producer - Distributor and President of Movie Image Makers said, “ I am really impressed with UFO’s latest initiative ‘Curtain Raiser’. The LIVE promotion vide the digital technology encourages additional footfalls at the cinemas many of which are going through low occupancy. It was a real gratifying experience for the cinema audience as it brought them closer to their stars and gave them an opportunity to interact with them. This kind of innovative promotions will help enhance revenues for the entertainment industry.”
With SRK live on screen in virtually every big city, all eyes were locked on the event. With this event, UFO Moviez has revolutionized the way in-cinema trailer launches are done as well as the way in which cinema audiences are engaged in general.
To promote the Trailer Launch, a short teaser was shot wherein SRK himself invited people to the theatres to be part of this first of its kind trailer launch. The teaser went live on UFO screens across India on December 1, reaching approximately 6 million unique viewers by December.
Ritesh Sidhwani, the film’s producer was delighted with the reception. “The trailer of the film has released in as many as 3,500 screens Pan India. The launch is a revolutionary concept which has helped us reach out to a larger audience and celebrate the movie goer in its purest form through the advanced technology of UFO Moviez. We have had a fantastic association, and hope to collaborate on future projects that bring innovation and excitement to the theatre going audiences," he said.
UFO Moviez’ new platform ‘Curtain-Raiser’ allowed SRK to interact with thousands of fans Live on-screen across 10 cinemas for the release of the trailer for ‘Raees’. The response was overwhelming.