Vibgyor Partners with OnePlus for the Launch of Their New Smartphone OnePlus 3T

Marketing | December 7, 2016 | News

OnePlus 3 Vibgyor Brand Services

One Plus, a leading smartphone brand, hosted events in Delhi and Bangalore on December 2 & 3 to launch their new smartphone OnePlus 3T. Unveiled last month, the smartphone is a new variant of the flagship OnePlus 3 range, with multiple exciting updates and additions. Vibgyor Brand Services was the managing and executing partner for the launch event.

The Delhi launch of OnePlus 3T kicked off at Café Public Connection. Approximately 100 media attendees and tech bloggers were invited to cover the launch. CEO & Founder of OnePlus Pete Law unveiled the smartphone revealing the India price and availability of the phone in the market. 

Vikas Agarwal, GM, OnePlus 3T, gave exclusive details about the new features of the phone.  OnePlus had also scheduled a pop up launch later in the evening. Around 2000 people had pre-registered for the pop up launch and queued up outside the venue for long hours to experience the phone, while the first few got the chance to purchase it on the spot. To engage the crowd, the agency conceptualised activities like Dash Charge Game, a motion sensor game. Additionally, photo-op zones were also created by the agency to enhance the sharability quotient of the event.

Vibgyor also launched the smartphone in Bangalore on December 3 at The Arts Village. This was also pop up launch event with similar activities. Approximately 800 pre-registered people queued up outside the venue to experience the phone. 

Unveiled last month, the smartphone is a new variant of the flagship OnePlus 3 range, with multiple exciting updates and additions.

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