L’Oréal Professionnel Brings ’Hair Artistry’ to Delhi with Indian Hairdressing Awards

Marketing | December 5, 2016 | News

L'Oreal 70 EMG JW Marriott Aerocity

L’Oréal Professionnel India just concluded the 2nd edition of their signature intellectual property competition, Indian Hairdressing Awards and brand roped in 70 EMG to manage its glittering North Region Finale held on December 1 at JW Marriott, New Delhi Aerocity.

With the 2nd edition of the Indian Hairdressing Awards, L’Oréal Professionnel brought the best of hairdressing talent from across the North Region to compete for the coveted position in the Grand Finale! As one of the premier professional hair brands in the world, L’Oréal Professionnel created this exclusive platform in India for hairdressers to get recognized for their art and creative talent at a national level.

The Indian Hairdressing Awards (IHA) invited hairdressers from across the country to showcase their hair artistry in a creative category of their choice: Colour Trophy, Cut & Style, Young Colourist and Men’s Image.

Speaking about the property Sussan Verghese, General Manager, L’Oréal Professionnel India commented, “This year we have seen an increase in number of entries, the towns and salons they come from and more importantly the quality of hairdressing. As a brand that invests heavily on education, it’s inspiring to see the impact of our efforts to upgrade the artistic skill of the hairdressing industry.”

33 teams competed during the IHA 2016-17 North Region Final recreating their hair look live before a panel of judges, represented by experts from the fashion and beauty industry. The eminent judge panel included prominent hairstylist Simon Koh, charismatic Editor, Cosmopolitan Magazine Nandini Bhalla, revered designer Namrata Joshipura, celebrated makeup artist Venus Pereira and ace fashion photographer Charudutt Chitrak.

The competition was followed by the Awards evening which was a true celebration of hair artistry. The L’Oréal Professionnel Dream Team and ID Artists each showcased their creativity with the Dream Team’s ‘Nature Artistique’ and ‘All Doll’d Up’ – the debut performance by the ID Artists. The Dream Team is represented by some of the best hair artists in the industry today while the ID Artists are a group of dynamic young hair artists who will be the stars of tomorrow.

The curated hair looks were worn by the top models in the industry complete with avant-garde ensembles designed by renowned fashion designer Gavin Miguel. Each ensemble reflected Gavin’s signature style of detail and sophistication, setting the perfect tone for the grandeur evening. The show ended with the announcement of the winners of the IHA 2016-17 North Regional Finalists. 

L’Oréal Professionnel India brought the 2nd edition of their intellectual property, the Indian Hairdressing Awards and roped in 70 EMG to manage its regional finale held in Delhi.

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