Jazz Connection, Papa CJ and Kubra Sait Entertain as TravelPort Enters India with IndiGo Airlines
by EVENTFAQS Bureau Marketing | November 30, 2016 | News
Cream Events TravelPort Indigo Airlines Jazz Connection Papa CJ
CREAM Events planned and managed the announcement of the strategic alliance set between IndiGo Airlines and TravelPort. The project was a part of an integrated communications pitch with Edelman for PR and Cream for Experiential as a part of Edelman’s Communications Marketing strategy.
The event took place at the Oval Ballroom, Hyatt Regency New Delhi on November 24. It addressed two sets of audience through the day – 50 media persons in the morning and 300 top travel professionals from across the country. While Edelman oversaw the media management, Cream Events was mandated to scan through an extensive database and create a tight RSVP’d guest list of the top travel professionals.
TravelPort is a company that has created a one platform solution for all travel agents. TravelPort’s mission is to redefine travel commerce and its entry into India through its strategic alliance with IndiGo marks the airlines first partnership with a travel commerce platform. TravelPort offers the widest range of real time content from over 400 of the world’s leading network airlines and budget carriers – making them available on a single screen through their high tech API called Travelport Smartpoint – allowing agents to offer the smoothest travel experience for customers.
The event saw several leaders from the travel, aviation & corporate world address and meet with the target audience. Some of the dignitaries in attendance were Kapil Bhatia, Chairman, InterGlobe Enterprises; Rahul Bhatia, President and CEO, Interglobe; Aditya Ghosh, President & Whole Time Director – IndiGo, Gordon Wilson – President & CEO, Travelport; and Anil Parashar, President and CEO, Interglobe Technologies Quotient (ITQ).
From a 3-piece jazz band – Jazz Connection, famed standup comedian Papa CJ and Kubra Sait to bind the entire evening together - the entertainment highlights for the evening kept the audience’s feet tapping and hands clapping all through. Papa CJ was particularly a big hit with the audience.
Commenting on the success of the event, Director of Cream Events, Zarif Tapia said, “The event was planned well in advance and the entire pitching and planning process took place over telephone calls and emails. We were able to gain the clients confidence early on and delivered bang on the brief – From audience acquisition, to event design and venue management.”
Cream Events conceptualised and delivered the event at the Oval Ballroom of the Hyatt Regency, Delhi on November 24.