Last Year's Edition

The Weekend Ahead to Witness The Emirates Airline Dubai Rugby Sevens

Entertainment | November 28, 2016 | News

Dubai Rugby Sevens Emirates Airline Promoseven Sports Mareketing UAE The Sevens Stadium

As well as a fantastic weekend of world-class rugby and the return of the netball tournament, The Emirates Airline Dubai Rugby Sevens at The Sevens Stadium is the place to be from December 1 to 3, with a range of sponsors’ promotions and planned activities for all to enjoy. With over 100,000 expected to walk through the gate over the three days in fancy dress, this is set to be another great sports event! 

Dubai-based Promoseven Sports Marketing is handling all aspects of the event on behalf and in liaison with The Emirates Airline Dubai Rugby Sevens. The company is responsible for sponsorship, marketing and PR, logistics, ticketing, accreditation, corporate hospitality, site management, security, entertainment, media and TV rights.

The Format

Dubai Rugby Sevens consists of 4 tournaments: the men’s international with 16 teams, the women’s with 12 teams, 260 teams in the invitation tournament, and over 30 teams in the netball.

Rugby Union is traditionally played with teams of fifteen players, so with less than half the players on the pitch, only seven minutes per half (ten for the Cup finals) and a two minute half time break for the players to catch their breath the pace of sevens is electrifying.

In a nutshell, it’s seven players for seven minutes each half. Each team can have five subs, and if it’s a draw at full time the draw counts. In finals, extra time is played in five minute periods, and the first team to score wins.

What to Expect from the 2016 Edition

On growing the property each year and what to expect this year, Donal Kilalea, Commercial Manager, Emirates Airline Dubai Rugby Sevens said, “Each year, we look at how we can improve and 2016 will see new on-pitch entertainment, the introduction of fast pay wrist bands to eradicate food coupons, a wider selection of food and beverages and of course the best on-pitch action over 8 pitches, better entrances and queueing system, and more transportation to take the public off the site. Each year, we have to get better and that is the motto of the team that I am very fortunate to work with.”

A highlight of the Emirates Airline Dubai Rugby Sevens weekend will be the spectacular Opening Ceremony Pitch 1 on Friday. Other on-pitch entertainment will feature an emcee to keep the crowd engaged; mascots Sabaa and Scrummy; a fancy dress competition for the chance to win VIP prizes; and What’s On ball in the crowd – where the two main stands compete to pass a giant inflatable ball from one end to the other.

The Rugby Village at the venue offers entertainment, official merchandise, concerts, competitions, fun stuff from sponsors and a great range of food and drink options

‘Rugby Rock’ features live music and a late bar at Rugby Rock gigs in the Rugby Village at The Sevens Stadium on Friday and Saturday. Artists and bands playing include Carl & the Red Mafia on Friday, and The Boxtones on Saturday.

For familes, there are 2000 designated family-friendly seats in the family stands and a special family entrance.

The Sabaa 7s Club offers a host of activities for children including carnival stands, face painting, bouncy castles and much more. For the very little ones, a dedicated nursery, Little Wonders allows parents to enjoy the game knowing that their children are being well looked after. 

The Virgin Radio Dubai Teen Zone is back for its second year offering teenagers a chilled place to relax, listen to top radio DJ’s on the decks and play on the play station game consoles.

The presenting partner of Dubai Rugby Sevens is Emirates Airline. Talking about the association, Donal Kilalea, Commercial Manager, Emirates Airline Dubai Rugby Sevens remarked, “We are very proud of our association with Emirates Airline and we have all seen the tournament grow in strength and stature over the past 13 years. The tournament is a flagship event on the sporting calendar in the Middle East and indeed Dubai, and promotes Dubai to over 144 countries”

 

Read the complete story in the upcoming issue of Experiential Marketing Magazine.

Managed completely by Promoseven Sports Marketing in liaison with the Tournament, Dubai Rugby Sevens will take place from December 1 to 3 at the Sevens Stadium with 100,000 people attending.

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