fbb Creates World’s Largest Photobook Guinness World Record as part of the Denim Dance Campaign

Marketing | November 25, 2016 | News

fbb Terence Lewis

Denim, over generations, has represented the spirit of youth and fashion. And taking this timeless fabric to a whole new level, fbb has recently launched a Denim Dance campaign that expresses the mood of denim through dance.

The brand created history with its own Guinness World Record for making the 'World’s Largest Photo Book' that contained photographs of people dancing in denim! The book with a height of 18 feet and width of 27 feet was unveiled at 4pm at the Infinity Mall, Malad on November 24. This marked the peak of the campaign that had picked up great momentum across India in the past few weeks.

The campaign took the nation by storm, as fbb along with India’s top celebrity choreographer, Terence Lewis created the Denim Dance anthem along with Bindaas and Radiocity. This music video that released all over India invited people join the dance and share their own denim dance photo on digital/social media with #fbbDeninDance, to be part of the Guinness World Record. Through this campaign fbb collected pictures from all over India, and the campaign unfolded into the World’s Largest Photobook!

On October 16, RJs from 12 cities matched their footsteps with celebrity choreographer, Terence Lewis’ moves. More than 20 media houses and 250+ cities plugged in to be a part of this campaign as the dance was telecast LIVE on News X and FB Live.

Not only did these activities fuel more excitement about the brand but it also made fbb denims a part of youth philosophy. The intention behind this entire campaign was to build fbb as the denim destination of India.

It is to be noted that the fbb Denim Dance campaign has been conceptualized and curated by Mediacom and the World’s largest photo book execution was managed by fbb's internal team.

The book with a height of 18 feet and width of 27 feet was unveiled at 4pm at the Infinity Mall, Malad on November 24, 2016.

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