Oxygen Entertainment Manages the Debut Edition of ‘TIGI Presents Femina Salon & Spa Hair Heroes’

by  EVENTFAQS Bureau Marketing | November 24, 2016 | News

TIGI Femina

Femina Salon & Spa, a readers’ guide on international beauty trends and TIGI, a professional hair care brand, came together to co-create the first ever Hair Heroes, a national-scale platform to reward excellence in upcoming talent from the hair & salon industry. The 5-month long awards property concluded on November 16 with the announcement of 8 winners aptly titled ‘Hair Heroes’. The starry night that was woven together by Oxygen Entertainment also witnessed glitterati walk the red carpet in support of the competing finalists.

The grand finale witnessed the talented hair-stylists compete befittingly under 8 categories namely Street Style, Runway Reborn, Serious Glamour, Ultimate Upstyles, Color Me up, Retrosexual Men, Cut & Style Long Hair, Cut & Style Short Hair.

After closely witnessing the strenuous rounds, the panel of judges comprising Femina Salon & Spa Editorial Head Tanya Chaitanya; TIGI Regional Education Director - Asia, Andy Cheong; renowned actress Aditi Rao Hydari; celebrity make-up artist Ojas Rajani; and celebrity photographer Vikram Bawa, announced 8 extraordinary Hair Heroes as the winners.

Commenting on the first ever TIGI presents Femina Salon & Spa hair Heroes, Tanya Chaitanya, Chief Community Officer and Editor, Femina said, “Our hair & salon industry boasts of some really talented hair stylists who with their sharp maneuvering skills are able to bring out the best looks. Our main agenda behind conceptualizing such an awards property was to bring to the fore the immense hard work that goes behind bringing out that perfect look through well styled mane. It is this extra-ordinary talent that we wanted to showcase to the world. We are glad to have found our first ever hair heroes and we look forward to hosting many more such platform. It was a great experience to come together with the leading professional hair care brand, which helped raise the stature of the awards property.”

Actor Cyrus Sahukar, being the host at the event, kept the audience and the finalists in splits with his funny anecdotes. Actors Arjun Rampal, Aditi Rao Hydari, Patralekhaa, Purab Kohli, Prateik Babbar, Divya Khosla Kumar, Kriti Kharbanda, Adah Sharma and Surveen Chawla added more glitz to the evening with their persona as they walked the red carpet. Amongst the celebrities’ present, Arjun Rampal, was felicitated with the ‘Style Icon’ award.

As a mega gratification ‘Inspirational Youth ‘award (hairstylist winner with minimum of one year of experience), Amit Tamang was chosen especially by the jury to fly down to the London TIGI academy and be trained by a TIGI trainer of international acclaim.

The awards property, extending over the duration of over 5 months, began with zonal rounds, where hair professionals from across India with a minimum of 2 - 3 years’ experience in the salon industry working full time were entitled to participate. The zonal training was imparted by TIGI experts and was conducted across four zones - Delhi, Mumbai, Kolkata and Bengaluru.

Speaking on execution, Neil Sanghavi, Director, Oxygen Entertainment & Media Solutions stated, "Femina Hair Heroes was one of the most unique events we have executed for Femina. As the name suggests, we were celebrating Hair & the Heroes who put these looks together. We kept the overall event look clean and chic & emphasized on the packaging of the show - be it graphics, lighting, performances or music. It's great executing events for team Femina as they always aim at creating magic with their properties".