Bose Launches Newest Systems in an Event for Sound Professionals, Concert Organisers & Others

Marketing | November 24, 2016 | News

A for Pineapple Holiday Inn

When audio equipment specialist Bose decided to launch its professional audio systems, the Bose ShowMatch and DeltaQ in India, AFP Ideas and Execution was brought on board to deliver the exclusive B2B launch event targeted at over 200 sound designers, music professionals, club owners and concert organizers. The event took place at the Hotel Holiday Inn, Mumbai on October 21.

For the occasion, AFP organized a most detail-oriented event in sync with the US team’s benchmark. Bose professional loudspeakers feature the most versatile DeltaQ design, optimized for both permanent installations and portable applications, with field-changeable waveguides in compact enclosures that can form DeltaQ, constant-curvature, or J-shape line-array configurations. This versatility helps ensure the best possible sound quality for a given audience area and system budget. To enable quality sound and first-hand experience of the Bose sound systems, AFP had to integrate the speakers with the venue sound systems and other equipment, which was locally sourced

Commenting on the event, Ajit Singh, Regional Head, AFP said, “It was a wonderful experience to work with the Bose USA team. Their dedication towards quality, detailing and brand experience was truly commendable. It was a great opportunity for all of us.”

To exhibit the comprehensive range of music quality, a versatile Pune-based band performed three different genres of music: pop, rock and blues.

AFP was responsible for all aspects of the event, and succeeded in delivering a soiree with international quality and design elements.

The event, managed by AFP, took place at the Hotel Holiday Inn, Mumbai on October 21 and saw over 200 sound designers, music professionals, club owners and concert organizers attend.

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