EEMA Representation Highlights Event Industry Challenges & Suggests Way Forward to the I&B Ministry
by Shantanu Jain Industry Watch | November 24, 2016 | News
Ministry of I&B Sabbas Joseph Rajeev Jain
The Government of India and Federation of Indian Chambers of Commerce and Industry (FICCI) hosted a CEO’s Roundtable with M Venkaiah Naidu, Minister of Information & Broadcasting, Government of India on November 7 in New Delhi. The objective behind the roundtable was to discuss and deliberate on issues that affect the Media & Entertainment Industry and to devise an action plan to meet their needs.
The roundtable saw the presence of multiple dignitaries from the media and entertainment industry such as Puneet Goenka, Siddarth Roy Kapoor, Subhash Ghai, Rakesh Om Prakash Mehra, Tarun Katyal, Ramesh Sippy, Ashish Kulkarni, Deepak Jacob, Harit Nagpal & others who shared their concerns, and who suggested plans for the betterment of the industry as a whole.
Representation of the Indian events and experiential marketing industry was made by Sabbas Joseph, President, Events and Entertainment Management Association (EEMA) who was accompanied by Sushma Gaikwad, VP, EEMA West and Rajeev Jain, Treasurer, EEMA. The representation highlighted the points mentioned below:
1. India’s policy framework not embracing the potential of the events industry which influences communication, broadcast, and digital content creation and also provides economic opportunity to the entertainment, hospitality, and tourism industry.
2. The need for government intervention to address the challenges of lack of infrastructure for events, theatre productions, conventions, sporting events, concerts, exhibitions, and weddings.
3. The absence of an IPR regime and Copyright board.
4. Request to create Centers of Excellence that can provide training, skills development, arts & culture institutes and management institutes for the event industry.
The representation also suggested the following policy amendments to the minister:
1. The attribution of “industry status” to the Indian events industry.
2. The provision of subsidies/tax holidays and land to facilitate the creation of event industry infrastructure & entertainment districts.
3. Tax incentives for the creation of IPRs that are based in India or promote Indian entertainment, culture, and business.
4. The single window licensing policy be taken online across the country and event venues be given pre-approved licenses ensuring ease of doing business.
5. Relaxation of the 10 PM deadline for outdoor events and demarcation of non-residential areas for events use with a 12 PM deadline.
6. Creation and approval of the framework for event industry education.
Post the discussions the I&B Minister assured representatives of the media and entertainment sector that their issues would be resolved in a time-bound manner, and said that the government was committed to cooperate with all stakeholders.
Speaking on behalf of the EEMA Representation, Sabbas Joseph said, “The roundtable was a much needed step on the part of the I&B Ministry and as members of the media and entertainment Industry we welcome such initiatives by the government. We have put forward our views and suggested way forward which will strongly benefit us and the I&B Ministry has assured us of complete cooperation which is a good news for the events fraternity as whole.”
The government of India and FICCI hosted a CEO’s Roundtable with M Venkaiah Naidu, Minister of Information & Broadcasting, Government of India on November 7, 2016, in New Delhi.