Upcoming WindMill Festival is Taking Kids as an Audience Very Seriously!
by EVENTFAQS Bureau Entertainment | November 17, 2016 | News
WindMill Festival Event Capital Tribe Asia Reliance Jio
WindMill Festival – ‘India’s First International Children’s Festival’ is back with its second edition, and is scheduled to be held on January 14 and 15, 2017 at Reliance Jio Garden, BKC in Mumbai. The festival is a joint initiative of Event Capital and Tribe Asia. Aimed at children of all age groups, the festival offers children an array of outdoor workshops catering to arts & crafts, robotics, dramatics, sports and music. In addition to this, festival goers will experience the country’s largest festival petting zoo.
What sets WindMill Festival apart from other children’s festival is the content curation: the festival will include a day-care centre, play areas, centre for robotics, centre for art, workshops, music and sports arena, and much more, all categorised to suit the needs of different age groups of children.
Speaking about the genesis of the festival, Swaroop Banerjee, CEO, Event Capital, said, “Tim Hortons Festival in Canada, Easter Bunny Festival in Sydney, Cangary, Edinburgh, LA, Singapore and now even the Middle East celebrates the Kids Genre in the most professionally curated manner. The Edinburgh festival of Science came to Bangalore; theatre productions are making their way here with ‘Beauty and the Beast’ leading it. There has never been a better time for the Kids Outdoor Entertainment segment. The first edition of the WindMill Festival in Bengaluru saw over 6,000 families make their way to what was a truly internationally curated format, Mumbai makes it mainstream for us. Nowhere in the country, has a bracketed age festival focussed on 0-3, 4-7 and 8-11 years as a core.”
Mirza Baig, Director IP, Tribe Asia added, “WindMill Festival was started with a vision to make it a global property. WindMill Festival came to the audiences at the right time, and the experience was overwhelming for the first year in Bengaluru, with the focus on getting children outdoors. The festival saw families come together for spending quality time with kids, and for once the parents focused on ‘what the kids wanted over this weekend’.”
In its second edition, WindMill Festival Entry passes for the WindMill Festival 2016 will go live from December 2016 via mycity4kids.com and ticketing website Insider.in. MyCity4Kids.com has come on-board as the ‘Online Parenting Partner’ of the festival. Commenting on the association, Banerjee remarked, “MyCity4Kids (MC4K) and my friends Vishal and Prashant the founders showed great faith in us the first year as partners, this year we take the partnership more seriously than ever and pave the way for the next three years with MC4K. I personally believe there is nobody in the segment as diverse, as informed and with such foresight equipped to deal with online parenting as a platform. We are proud to announce this partnership with them.”
Prashant Sinha, Co-founder and COO, MyCity4Kids, said, “We at MyCity4Kids are really excited to partner with the second edition of WindMill Festival, which is a first of its kind experiential festival for the entire family. We will be delighted to promote the festival with our 6 million mums and 2,000+ blogger community, and provide the online ticketing platform for the event.”
The second edition of WindMill Festival – ‘India’s First International Children’s Festival’ - to be held in Mumbai on January 14th and 15th is a joint initiative of Event Capital and Tribe Asia.