200 Leading Restaurants in 5 Cities Witness Season 2 of the Diabetic Food Trail

Marketing | November 16, 2016 | News

Britannia Biocon Fitternity.com Ritz-Carlton Hyatt

After the success of the first edition, The Diabetic Food Trail is once again offering Diabetics, Pre-Diabetics and health-conscious individuals a wonderful culinary experience at over 200 restaurants across Mumbai, Delhi, Chennai, Bangalore & Pune. Organised by Semora Entertainment Works, the Diabetic Food Trail is presented by Britannia Nutrichoice Essentials in association with Biocon, the largest Indian Insulins Company, and along with Fitternity.com, Health & Nutrition and Burrp!

This year’s Diabetic Food Trail started on November 12 and will go on till the end of the month. Celebrated chefs from acclaimed restaurants across the country will get a chance to showcase their culinary talents to an all new set of target audience that did not have many options for healthy and diabetic food in the city.

Some of the participating restaurants include Sassy Spoon, Ritz Carlton-Bangalore, Farzi Cafe, Zaffran, Copper Chimney, Lemon Leaf, Boveda, Tawak, Hyatt Place & Hyatt Regency-Gurgaon, Fern Hotels, Taj Vivanta Pune, Malaka Spice, GRT Grand, Park Hyatt-Chennai, Radisson Blu in Chennai, Renaissance-Powai, Lavaash by Saby, Little Italy, Samlly’s Restocafe in Bangalore, Woodside Inn, Mirchi & Mime, La Bodega, Smoke House Deli, Faasos, to name a few.  Last year, chefs produced over 2000 innovative diabetic friendly dishes and this year, the figure will be doubled.

Talking about what Season 2 has to offer, Seema Pinto, Director, Semora Entertainment Works and Founder, Diabetic Food Trail said, "The Season 2 of the Britannia NutriChoice Essentials Diabetic Food Trail is much bigger with 200 restaurants in 5 cities. We have multiplied efforts to ensure that we have restaurants from various genres participating like Cafes, QSRs to restaurants serving local cuisines to the 5 stars. We want people to have access to healthy, diabetic friendly food wherever they go and this is our humble attempt to deliver."

By extending their support, Britannia Nutrichoice Essentials and Biocon underline their belief, in this ground-breaking health initiative with a profound social objective of triggering the food industry on the needs of healthy diabetic friendly cuisine.

The Briannia NutriChoice Essentials Diabetic Masterclasses will help individuals understand the ingredients, nutritional values, read packaging labels, learn exciting recipes which will help elevate the eating habits of diabetics without compromising on taste. These masterclasses will be held by renowned nutritionists and chefs across the 5 cities. 

Ali Harris Shere, Vice President - Marketing, Britannia Industries Ltd.  said, "NutriChoice Diabetic Friendly Essentials can play a vital role in dietary management for Diabetics, by catering to the in- between meal  needs of the diabetic population. The products have a low Glycemic Index which has been clinically proven  and can help manage blood sugar levels  and is thereby a great in- between meals snack for Diabetics. We are happy to associate with the 2nd Season of the 'Diabetic Food Trail' which is an excellent initiative to help diabetics be better equipped in managing the condition through changes in lifestyle and diet."

This year's focus is on Diet and Fitness, as part of the Diabetic Food Trail, the agency is also organising Fitness Bootcamps in Mumbai, Delhi, Bangalore & Pune, conducted by Fitternity.com. Further, Diabetic Masterclasses are being conducted to educate people on how easy it is to cook Tasty, Diabetic-friendly dishes with local, simple ingredients. Celebrated and noted Executive Chefs are presently conducting these classes in 5 cities, witnessing a participation of around 50 people in each class. Culinary students have been invited to participate in the masterclass, as step towards training and educating future hospitality professionals to be oriented towards healthy preparations and recipes. The Healthy Dessert Trail is taking place 3 cities (Mumbai, Delhi, Bangalore) as a celebration for people with a sweet tooth to indulge in sugar-free desserts.

With special focus on getting fit, the Fitternity Diabetic Fitness Bootcamps tailored for diabetics will be conducted by fitternity.com.  Neha Motwani, Founder - Fitternity.com remarked, “DFT is a great platform that enables users to experience healthy eating and manage diabetes in a fun and sustainable manner. It resonates with Fitternity's philosophy of holistic fitness and helping users start & sustain their wellbeing journey through both aspects of 'working out' and 'eating right'. We are excited to partner with the Semora team to introduce a never-experienced-before initiative that combines fun, food, fitness into one trail!”

“Biocon has been making a difference to the life of millions of diabetics for over a decade. As a compassionate, caring and responsible company, our efforts are aimed at sensitizing people through a holistic diabetes management and life style modification program. Our association with the Diabetic Food Trail initiative resonates our efforts toward highlighting the importance of a balanced diet in managing diabetes effectively. Our endeavour is to empower many more ‘people with diabetes’ the ability to ‘win with diabetes’ through lifestyle modification, healthy diet and regular exercise,” added Partha Roy Chowdhury, Head Metabolics, Biocon.

The second edition of the property by Semora Entertainment Works is presented by Britannia Nutrichoice Essentials in association with Biocon, along with Fitternity.com, Health & Nutrition and Burrp!

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