RMAI Gears Up to Host the 2nd Edition of Rural Conclave 2016 in the Capital
by EVENTFAQS Bureau Marketing | November 14, 2016 | News
Sanjay Kaul RMAI RMAI Rural Conclave 2016 Vivanta by Taj
Rural India is the next growth destination. While some marketers have hopped on to the rural bandwagon early and are reaping results now, many are still struggling to establish a strong foothold.
Recent market studies hint that income levels in the rural hinterlands have been on a rise. With a 19 per cent increase in the per capita expenditure (higher than the urban growth rate), the number of mobile service subscribers has risen to 378 million, and the internet is making successful in-roads into the lives of rural consumers. Social media and e-commerce are no longer things of the future here. Reports suggest that in addition to the 10 metro cities where e-commerce has seen traction, there are as many as 3,133 tier-II and Ill cities, and 1,233 rural hubs also embracing the onIIne retail phenomenon.
To discuss, deliberate and elaborate on the phenomenal opportunity that rural India offers brand marketers and ecosystem specialists, Rural Marketing Association of India (RMAI) is hosting the 2nd edition of its annual Rural ConcIave’16. The convention is slated to be held on December 15 and 16 at Vivanta by Taj, Gurgaon and promises to bring together the most forward-thinking marketers, innovators, entrepreneurs, technology players to unlock new possibilities in rural marketing.
Speaking about the Rural Conclave 2016 Sanjay Kaul, President RMAI says, “The Rural Conclave 2016 is a one stop platform for brand marketers, agencies, brand specialists and marketing veterans. Interestingly, for the very first time RMAI is creating a unique networking platform ‘RUHIVE’ on Day-2 of Rural Conclave to bring various stakeholders under one roof. Our aim is to facilitate collaboration and partnerships between industry and government & public sector. This unique platform will enable seekers to leverage the capabilities and strengths of providers’ network and infrastructure.”
The two-day conclave will focus more on ‘Navigating the Future of Rural Marketing’, through a series of thought-provoking panel discussions, presentations and case studies.
What does the Rural Conclave 2016 have in store for me?
The very first day of the Rural Conclave 2016 is aimed at bringing in the wholesome dynamics of rural marketing through sessions by rural experts that will provide audiences much sought after valuable insights, actionable advice and success stories as key takeaways that can be applied to business and marketing strategies.
Day 2 of the conclave will initiate a unique networking platform “RUHIVE” for audiences and members to explore opportunities for collaboration. RUHIVE aims to take forward RMAI’s vision of co-sharing and collaborating on solutions to reach Rural in an effective and cost-efficient way. RUHIVE also aims to become an exclusive platform for Rural Marketing veterans (Providers) from the industry and Corporate (Delegate Partners) to collaborate and Co-share to maximize Rural Reach and ROI. This year RUHIVE shall be exploring the opportunities of Public Private Partnership.
Coveted takeaways from Rural Conclave and RUHIVE’s strategic interventions shall be proposals and ideas on how to build scalable, sustainable and replicable models in rural and mutual learning through experience sharing.
Concurrent to the Rural Conclave 2016, RMAI will also celebrate and acknowledge the pathbreaking work done by various agencies in Rural India with Corporate Excellence Awards. The awards are nomination-based and organizations are encouraged to nominate industry stakeholders including their own for the same. The winners shall be selected on the basis of popular nominations and will be felicitated on December 16.
The convention is slated for December 15 and 16 at Vivanta by Taj, Gurgaon.