Volvo Collaborates with Designers Abu Jani and Sandeep Khosla for S90 Launch by 70 EMG

Marketing | November 8, 2016 | News

Volvo Seventy EMG Grand Hyatt Mumbai

70 EMG was brought on board by Volvo Cars India to conceptualise and execute the launch of Volvo's sedan - S90 in India. The event on November 4 and 5 at the Grand Lawns of the Grand Hyatt, Santacruz Mumbai witnessed a collaboration between Volvo and designers Abu Jani and Sandeep Khosla’s debut showcase of “Enchanted Collection”.

Guests attending the launch witnessed a coming together of uncompromising quality, precision and unparalleled style at its peak. The event was spread across 2 days and had about 1200 guests in total attend the event.

On managing the event, Sushant Arora, General Manager, Seventy EMG said, "We have been closely associated with Volvo for many years. In, the past we have managed launches of their various cars but this time Volvo wanted to go the extra mile to engage journalists, dealers and consumers and make its presence felt in the automobile world. It was a first of its kind experience in the history of Volvo Auto Cars India and we were all geared up to put our best foot forward to make this happen. We took up the challenge of combining the launch in collaboration with designers Abu Jani & Sandeep Khosla and the output was creativity at its very zenith. With our team’s consistent efforts, we have successfully converted our creative insight into a bespoke experience. It was an honour to have worked with team of grace individuals at Volvo along with designers Abu Jani & Sandeep Khosla."

The showstopper for the event was Shweta Bachchan Nanda, while guests in attendance included Amitabh Bachchan, Jaya Bachchan, Abhishek Bachchan, Sonali Bendre, Goldie Behl, Karan Johar, Shaina NC & Suzanne Roshan.

Appreciating 70 EMG’s work, Tom Von Bonsdorff, MD, Volvo Auto India said, “Team 70, big thanks for the new Volvo S90 luxury sedan launch ! Great collaboration with the new international Khosla / Jani collection. Thanks for working with us to create a great event, appreciated by our customers and partners. Beautiful set up and show!”

Jyoti Malhotra, Director - Sales, Marketing & PR, Volvo Auto India added, “On behalf of the whole VOLVO Auto India team, I would like to extend a big thanks to 70 EMG for delivering an extravagant launch of VOLVO S90. The whole event was fabulous and all our dealers and their guests not only enjoyed, but also appreciated the whole event. I know the team had the challenge of time, but despite that they made it happen and made it big.” 

Neha Chandra, Manager Marketing, Volvo Auto India remarked, “When you get an idea, want to make it large and then finally see it come to life, that is what dreams are made of.”

The event on November 4 and 5 was a grand and beautiful affair that took place at the Grand Lawns of the Grand Hyatt, Santacruz Mumbai, and saw Shweta Bachchan Nanda on board as the showstopper.

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