Vibgyor Brand Services Creates a Stunning Lounge for Maybelline New York at AIFW '17

Marketing | November 8, 2016 | News

Amazon India Fashion Week Vibgyor Brand Services Maybelline New York

Vibgyor Brand Services recently collaborated with one of the leading make up brands in the world, Maybelline New York for the recently executed Amazon India Fashion Week Spring – Summer 2017. Continuing with its aesthetic of offering the best talents from all over the country, AIFW is one of Asia’s biggest fashion and trade platforms. The five-day fashion extravaganza, was held from October 12-16, 2016 at NSIC Grounds, New Delhi.

Maybelline New York, the trend setter & make-up partner for the Amazon India Fashion Week was set to bring the latest trends and beauty expertise to their Indian consumers. To promote the brand message and encourage Maybelline New York product trials, a lounge was set up with a Vivid Color Theme at FDCI displaying all range of Maybelline products.

Additionally, Vibgyor Brand Services had also created a free makeover zone for the fashionistas and the public. The agency further engaged the people by giving them an immersive experience by offering complimentary express makeovers and nail art by the professional make-up artists as well as gave tips and tricks for color selection and product application.

Photo-op zones were also created for the visitors to click pictures and a Live Twitter wall was created for people to instantly click & upload their pictures and videos.

The lounge was quite a sensation at the fashion week and was visited by famous designer Masaba Gupta, Bollywood actor Athiya Shetty, Nina Gupta, Make-up artist Elton Fernandes and many others.

The whole theme of the lounge was colorful, edgy, vibrant and matched with the New York theme of Maybelline. A bar was also created at the lounge and the guests were served cocktails while getting their makeovers done.

Vibgyor extended the brand’s reach and brand awareness through unique product trials and engagement while helping Maybelline New York connect with women by empowering them to make a statement, explore new looks and flaunt their creativity. 

The five-day fashion extravaganza, was held from October 12-16, 2016 at NSIC Grounds, New Delhi.

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