Ranveer’s Swiss Affair: The Actor Takes on The Mantle of Brand Ambassador for Switzerland

Industry Watch | November 4, 2016 | Press Release

Ranveer Singh Switzerland Tourism

Bollywood actor Ranveer Singh has just been now named the first Indian ambassador for Switzerland Tourism. Ranveer who enjoyed himself indulging in a huge variety of different experiences on his recent trip to Switzerland, will now be in charge of promoting Switzerland Tourism’s campaign for 2017 - Nature Wants You Back!

Known for his adventurous nature, Ranveer tried an array of activities in Switzerland to get his adrenaline pumping. From wakeboarding on Lake Zurich, ski jumps at the Swiss Museum of Transport in Lucerne, tobogganing on Mt.Pilatus, paragliding and skydiving in Interlaken, he tried them all. But adventure was just one of his holiday thrills. Ranveer, also a great chocolate lover had a go at chocolate making at the Funky Chocolate Club in Interlaken. Being a complete football fanatic, Ranveer visited  the FIFA World Football Museum in Zurich and of course  also paid tribute to Mr. Yash Chopra  by  visiting the Yash Chopra Suite at Victoria Jungfrau and the Yash Chopra Statue in the Kursaal Garden.

 In short, Ranveer had a ball on his first trip  to Switzerland and now he can’t wait to endorse its virtues to everybody.

On this development, Claudio Zemp, Director – India, Switzerland Tourism said, “Being a versatile energetic and adventurous personality, Ranveer explored and enjoyed all that Switzerland has to offer. His passion and excitement for the country is what compelled us to request him if he would take on the mantle of Brand Ambassador to which he enthusiastically agreed. Switzerland has always made for a picturesque and mesmerising holiday experience with its terrific natural beauty. With Ranveer on board we would like to showcase the multifaceted holiday experience that is Switzerland.”

Ritu Sharma, Deputy Director, Switzerland Tourism India added, “Switzerland is a perfect place for a complete holiday experience that will leave you spellbound for days. This is already well known to the Indian tourist but what Ranveer discovered is the other more active side of Switzerland with its many heart thumping experiences like sky diving, heli-skiing, kitesurfing, river rafting, canyoning etc. Holidays in Switzerland always create memories that last a lifetime and everyone that visits falls #inlovewithswitzerland.”

Talking about his recent experiences in Switzerland, Ranveer Singh said, “Switzerland has always been known for its serenity and its natural beauty but what surprised me were the adventures in store for me when I visited. Going to Switzerland has always been my dream. After all it’s a country made famous by Yashji! And now I look forward to my next trip as official brand ambassador in winter. I’ve been told it’s like visiting an entirely different country.”

During his next trip to the country, Ranveer will be visiting St.Moritz – the playground of the rich and famous and the picture perfect village of Titlis Engelberg and will experience first-hand this winter wonderland while enjoying an array of activities and the country’s local culture.

Bollywood actor Ranveer Singh will now be in charge of promoting Switzerland Tourism’s campaign for 2017 - Nature Wants You Back!

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