Event Speciale Executes the Groovy Launch of Tata Sky Music Plus Services

Marketing | November 4, 2016 | News

Event Speciale Tata Sky Shankar Mahadevan Taj Lands End Shankar-Ehsaan-Loy

Tata Sky, one of India's DTH providers, recently launched their new Music Plus service in association with digital partner Hungama.com. The brief for the launch event was to create an awe-inspiring design and ambiance for the attendees, where Event Speciale, an event management agency headquartered in Mumbai, was roped in to execute to launch event held on October 12 at Taj Lands End, Mumbai.

Event Speciale began by developing the overall concept of the event. Francis Coelho, owner of Event Speciale conceptualized the look and engineered the perfect interpretation of the brief from the client with the help of his production team.

The stage of the event featured a custom fabricated life-sized 15-foot Plus sign depicting the name of the service. Additionally, instead of the conventional backdrop with branding, the agency went with wings on each side of this Plus sign, all of them enabled with LED panels to display varied graphics during the event. The Tata Sky Music Plus service includes 4 genres of Music – Mehfil, International, Jazz & Blues and Indie and each genre was given a place of pride on the quadrants of the Plus sign, unveiled by performances by many famous names.

The highlight of the evening was the performance of Shankar-Ehsaan-Loy where the entire backdrop lit up with breath-taking graphics that were custom-designed for the show. The CCO of Tata Sky, Pallavi Puri, and CEO of Hungama.com Siddhartha Roy were also present for the Photo Ops holding larger than life-sized musical instruments and the new Music Plus logo, unveiled at the event.

RJ Mallishka was the Emcee for the overall event which received huge praise from clients and attendees alike.  

The highlight of the evening was a performance by Shankar- Ehsaan- Loy where the entire backdrop lit up with breath-taking graphics that were custom-designed for the show.

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