Vibgyor Manages the Launch of Nykaa ‘So Matte’ Lipstick with a Fashionable Bloggers' Meet

Marketing | November 3, 2016 | News

Nykaa.com Vibgyor Brand Services The Korner House

Nykaa is an established Indian e-commerce company that deals in a range of makeup, skincare, hair care, fragrance and wellness products for both women and men. The online platform recently launched its own brand of lipstick collection called “So Matte” in the market. Falguni Nayar, Founder of Nykaa.com and Reema Chhabra, CEO, launched the product at an exclusive bloggers' meet at The Korner House, Mumbai on October 25.  The entire launch event was managed and executed by Vibgyor Brand Services.

Approximately 50-60 bloggers attended this high-profile event that saw models wearing shades of Nykaa lipstick and walking around the 3D lipstick mock-up ramp with lipstick tattoos on their body. Bloggers enjoyed the evening and tried the new collection at the vanity station especially curated for them. Additionally, bloggers were encouraged to apply lipstick tattoos from artists and get clicked at the photo-op zones.

Talking about the launch event, Haardik Joshi, Branch Head, Vibgyor - Mumbai said, "We partnered with Nykaa.com for the first time and launching the fashionable product in the most unique way was a task. We created a lipstick-themed desert bar and added elements like lipstick 3D mockup, tattoo artists and various photo opportunities. The event received an overwhelming response and was well appreciated by the client.” 

Falguni Nayar, Founder of Nykaa.com and Reema Chhabra, CEO, launched the product at an exclusive bloggers' meet at The Korner House, Mumbai on 25th October 2016.

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