OMCPL Brings Back 2nd Edition of Urbana Music Festival: Here is What’s on the Cards

by  Shantanu Jain Entertainment | October 27, 2016 | Feature

OMCPL Arijit Singh

Oaks Management Consultancy (OMCPL), one of the premier event agencies in the country launched an interesting new entertainment event IP- ‘Urbana Music Festival’ in 2014 with the intention to promote Bengaluru-based real estate developers - Ozone Group, and the city of Bengaluru as a cultural hub in the country. The festival featured established artists like Shaan in its debut edition and was a staggering success.

In an exclusive conversation with EVENTFAQS, senior management at OMCPL has confirmed that they will be bringing back the Urbana Music Festival in 2016, this time at a much larger scale. Speaking about it, Kinjal Makwana, VP, OMCPL said, “Urbana Music Festival came into being in 2014 with an objective of building brand recognition for Ozone Group. 2014s success has given us the confidence to plan the festival on a much bigger scale this year. I am looking forward to making the festival one of the most entertaining weekends in Bangalore this year with the support of all our partners.”

                                    
                                                 Kinjal Makwana, VP, OMCPL

The festival will be held on December 3rd and 4th at Ozone Urbana Kannamangala, Bengaluru and if you are curious to know what will the festival offer to its audiences then read on as we at EVENTFAQS list down for you 5 things to expect from the Urbana Music Festival 2016.

1- Mammoth Artist Lineup

The artist lineup for the second edition of Urbana Music Festival is humongous, to say the least. The flavor of the season Arijit Singh will be performing at day 1 of the festival and he will be joined independent Rockstar Raghu Dixit. And, if for some reason day 1 wasn’t musical enough for you, day 2 will feature India’s top rock bands like- Parikrama, Indian Ocean & Euphoria.

2- Shop with Music

The Urbana Music Festival this time around is so much more than just music & entertainment. For those who love to shop and bargain are in for a treat too, as the festival will feature a pop-up flea market curated by Yappily.

3- Gastronomica

Food lovers can also have a gala time at the festival as the Bangalore Food Truck Association will be joining the festival with some of their most premium delicious offerings on the menu.

4- Kids Engagement

While youngsters and adults can indulge in shopping and music therapy at the festival, the Urbana Music Festival has something interesting in store for the kids too. Apart from multiple workshops on creative arts, kids can meet their favorite cartoons Dora & Ninja Hattori at the festival ground as the Nickelodeon Kids Kingdom will be joining in the celebrations at the festival.

5- Brand Experiences

The Urbana Music Festival 2016 is high on brand association too, because of which festival goers can brace themselves up for some immersive experiences as multiple brands will be activating the festival. The brand partners for the festival are- Beverage Partner: Kingfisher, Ticketing partner: Bookmyshow, In Association with Partner: Bangalore Times, Radio Partner: Fever, and Premium water partner:  Bisleri Vedica. It is a given that all of these brands will be activating at the festival grounds and hence, festival attendees are in for an experience of a lifetime.  

Here is an artwork of the festival depciting what the audiences can expect from it-