Wizcraft Creates a Stunning Living Room Inspired Stage for Mi Air Purifier Launch
by Shantanu Jain Marketing | October 24, 2016 | News
Wizcraft Entertainment Xiaomi
India’s leading communication and entertainment company Wizcraft International recently executed the launch of the smart Mi Air Purifier 2 from Xiaomi. The launch was big step for the brand which after creating waves with the popular range of Mi Mobile Phones is now foraying into the home appliances market in India. The launch event was attended by over 100 media professionals in Delhi.
Wizcraft conceptualized, designed and executed a unique experiential design to make the launch event truly memorable. The stage design and setup was conceptualized to depict an ideal cozy home. Media guests were pleasantly surprised to discover the main stage designed like a modern living room and kitchen. The setup also included product display zones designed like a living room, kids room and a study room with Mi products smartly integrated into the ambient design. The attention to detail in the setup caught the eye of the media and was widely appreciated.
Amidst tremendous excitement, Hugo Barra, VP, Xiaomi International launched the new product and created an immediate impact. During the impressive demo, a glass cabin with the Mi Air Purifier 2, was filled with smoke. As Barra switched on the smart purifier with the Mi Mobile app, and in a matter of minutes the smoke was sucked away by the powerful motors of Mi Air Purifier 2.
Talking about the launch, Rohit Samuel, VP, Wizcraft International said, “Since it was Xiaomi’s first home appliance in India, our brief was to create excitement by moving away from the usual event design. So we built an intricately designed Mi Home for the Mi Air Purifier 2. We made the experience more real and personal. We wanted to deliver a breath of fresh air, which also happens to be the product promise, through a unique event experience. And looking at the positive response from the media during the launch, and the post launch buzz it created in social media, we believe it was a perfect setting for Xiaomi to enter the home appliances market in India.”
The stage design and setup was conceptualized to depict an ideal cozy home.