ZeeQ Takes 'The Art Room' to 4 Lakh+ Children with Victor Tango

Marketing | October 18, 2016 | News

Victor Tango Entertainment ZeeQ

ZeeQ put together an interesting Do it Yourself Art & Craft workshop specially curated from their flagship show The Art Room. Over a 3 phase activity, 4,23,000 children across 700 schools in Mumbai, Kolkata, Indore, Bhopal, Ahmedabad, Amritsar, Chandigarh, Delhi, Gurgaon, Noida, Jalandhar, Ludhiana, Meerut, Lucknow, Kanpur, Jaipur, Vadodara, Pune & Nagpur have been engaged between April and September 2016. The activity was managed by Victor Tango.

During the activity, children from 2nd to 7th standards created interesting projects following instructions from the show and using raw material provided. The best creation in each class was awarded a Certificate of Excellence.

Commenting on the association, Tabassum Modi - Founder Director, Victor Tango says "The activity was highly appreciated by schools and students as for the first time all the raw material was given to children to actually make what they were seeing. ZeeQ ensured that all students got hands on experience of their offering and this got them good recall. The success of the activity led to 2 further extensions of the project and that¹s the proof of the pudding for us."

Commenting on the activity, Aparna Bhosle, Business Head, ZeeQ, said “ZeeQ is the youngest channel in the children’s entertainment space in India. The channel’s aim is to showcase safe yet engaging content for children. The shows on ZeeQ are a mix of animation as well as live action, to cater to its audience aged 4 to 14 years. One of our leading shows, The Art Room is a DIY show designed to teach fun art and craft projects to children. We felt that taking The Art Room to schools would greatly help in encouraging self-expression and creativity in children. The Art Room SCP was designed keeping this in mind, where we along with our ground partner Victor Tango curated a unique workshop for children in standards 2-7. The children were provided raw material, audio-visual guidance and an opportunity to create unique projects while learning new techniques on the go. Reaching out to 700 schools across 20 cities, it was met with an enthusiastic response from teachers and students alike. We were very happy with the activity and hope to continue reaching out to more schools for promoting skills beyond academics.”

Over a 3-phase activity, 4,23,000 children across 700 schools in 19 cities were engaged between April and September.

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