Event Capital Acquires Majority Stake in WindMill Festival from Tribe Asia
by EVENTFAQS Bureau Industry Watch | October 18, 2016 | News
Event Capital WindMill Festival Tribe Asia
Event Capital, the live event IP division of Laqshya Media Group, has acquired a majority stake in the WindMill Festival, promoted by Tribe Asia, for an undisclosed amount. The live event IP specialist company from the Laqshya Media Group will partner with Tribe Asia to host the second edition of the festival in Mumbai.
Commenting on the acquisition, Swaroop Banerjee, CEO, Event Capital, said, “WindMill Festival evokes a certain kind of emotional connect amongst everyone who has seen or heard about it. It was a no-brainer for us, at Event Capital, to partner with Tribe Asia on this wonderful wholesome family festival targeted towards kids and young adults. It is said that over 37% of Indian population is under 11 years, and it is unfortunate that there are no festivals focused towards the age-group.”
This announcement from Event Capital comes close on the heels of the success of Bollywood Music Project 2016 (BMP), which witnessed performances from over 65 top artists of the country for an audience of over 20,000 Bollywood music fans. Along with BMP, Event Capital holds the rights for Bike Festival of India, India Kids Fashion Week, Manifest, The Edutainment Show, Fulcrum Awards, among others.
Banerjee added, “WindMill Festival was the first international children’s festival where the curation is focused at the age groups of 0-3, 4-7 and 8-11. And, this kind of micro curation helped the festival establish its platform in Bangalore in 2015. This year, we are bringing it to Mumbai, and in the coming months, the festival format will travel to other cities as well.”
Sharing his thoughts on the new development, Mirza L Baig, Director – IP, Tribe Asia said, “We at Tribe Asia are extremely passionate about the WindMill Festival; hence we are very excited to join hands with Event Capital, a company known to put together larger than life experiences. With this association and our synchronised vision, we believe that The Windmill Festival will become much larger and will cater to families within India as well as globally.”
In the inaugural edition in Bangalore held in November 2015, the two-day fest saw over 6,000 families including expats, urban parents with their little ones, global names in the genre, sports moms with their kids arrive to explore a vivid and internationally curated experience.
Like in the first edition, the festival will run over a period of two days and the curation will be segmented to accommodate three age groups: 0-3 (Infants and Toddlers), 4-7 (The Little Explorers) and 8-11 (The Pre-Teens).
In the previous edition, there were over 35 workshops, India’s first festival petting zoo, a day-care centre, play arenas, a lounge for mothers to relax, water play areas, robotics, pottery, photography, arts and craft and skateboarding. The festival featured The Raghu Dixit Project as the headline act on Day one, and Nickelodeon superstars: Dora the Explorer, Ninja Hattori-kun and Motu-Patlu on Day two.
The second edition of the ‘international children’s festival’ will be held in Mumbai before the year ends, and taken to more cities soon after.