The Think Tank Entertainment Manages Launch of Lake Riviera, Powai

Marketing | October 14, 2016 | News

The Think Tank Entertainment

Ekta builders launched Lake Riviera on October 3 at their Lake Homes Society Club House. More than 200 channel partners attended the event, which was managed by The Think Tank Entertainment.

Lake Riviera is a Spa Residence, and inspired by the spa-themed homes, the agency decorated the welcome area with statues of Buddha and candles. Lake Riviera animations we displayed at the interior walls of the Club House entrance. The spa-themed decor was enhanced by a water ripple effect on the ceiling of the white tent, on the terrace. The staircase of the Club House was decorated with lanterns and lights. The location of the meet was visible from afar, as Sky Trackers were installed on the terrace of the Club House. Further, City Lights were installed at the base of the building to enhance each level, making the location a spectacular attraction.

The Chairman and Managing Director of Ekta Builders were also present for this unique CP Meet. The whole Club House was used for the event, where the agency used different levels for the various aspects. Starting from the pinnacle, the terrace area was the location for the main launch, covered entirely in a serene white tent. The first floor was reserved for cocktails & dinner and the ground floor for the pre-function and for welcoming the guests, and lastly, the pool arena was reserved for entertainment.

The logo reveal was the prime attraction of the meet. The pool and the area around it were beautifully decorated, while performers from Russia were flown down to be a part of the event. With a mesmerizing performance they revealed the Corporate Logo in the pool. Fire crackers were shot simultaneously to take the reveal a notch higher.

Post the logo reveal, an acrobatic dance performance followed and was followed by a mermaid act. A poised and elegant performance was the closing act that left the attendees thoroughly enchanted.

Pranali Kanabar, Client Servicing Head, The Think Tank Entertainment said, “It was indeed a unique Channel Partners Meet as we decided to incorporate exclusive performances. Our thinkers noticed the beautiful pool at the venue and hence, we flew down artists from Russia to perform a Synchronised Pool Act, LED Pool Act & the most scintillating Live Mermaid Act. The audiences were thrilled to witness all these acts and take back memories of watching beautiful mermaids in Ekta World’s Lake Club-House. These acts were customised in tandem with the concept of the event - the LED performance revealed the brand’s logo. We have managed many artists before, but these pretty mermaids captured each ones attention. I was always under an impression that an event of a certain stature requires lot of planning and need enough time to execute it. However, at T3 we strive to excel under pressure and we did just that. We confirmed the event on Saturday and delivered it on Monday; now that's team-work.”

More than 200 Channel Partners attended the launch of the new Spa Residence in Powai, Mumbai.

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  • The Think Tank Entertainment Manages Launch of Lake Riviera, Powai
  • The Think Tank Entertainment Manages Launch of Lake Riviera, Powai

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