Select Citywalk, Delhi to Host ‘9 Minutes of Fashion’ in Collaboration with Fashion Brands

Marketing | October 5, 2016 | News

Aeropostale Armani Calvin Klein Gap H&M

Select Citywalk, one of India’s leading lifestyle destinations, aims to always goes that extra mile when it comes to getting the best domestic and international brands and ensuring satisfaction to the highest level for mall goers, shoppers and diners. Over the years, it has hosted the launch of some of the most coveted international brands like Burberry, H&M, Sephora and ZARA amongst many others.  

With some of the most talked about launches, unique and trending campaigns and curated events throughout the year, Select Citywalk tries to redefine what a shopping centre is.

 Celebrating 9 years of bringing the best of fashion to Delhi, the Delhi mall will be opening its doors over three days this October, to a team of photographers, stylists and makeup artists to put together India’s largest crowd-sourced photo shoot – ‘9 Minutes of Fashion’. For the very first time in India, 9 Minutes of Fashion will have over 1000 people take part in a fashion photo shoot from October 5 to 7. The importance of fashion in our everyday lives will be explored, captured and ultimately celebrated.

 An open for all event, ‘9 Minutes of Fashion’ is a call to action for everyone who would like to showcase their individuality in a unique style. Each individual will be shot within the mall premises styled in the fashion labels and brands it houses. Participants will be styled in garments from some of the biggest names in fashion, such as Aeropostale, Armani Jeans, CK Jeans, GAP, H&M, Massimo Dutti, Tommy Hilfiger and ZARA to name a few. Registration will be done on the spot on each day at the central atrium and at the plaza of the shopping centre after which the participant will be photographed professionally. Each and every participant’s personal and social media details as well as the looks worn by them will be noted duly. Post-campaign, the finished shot will be available online with a download link for the participants to post on their respective social media accounts.

Yogeshwar Sharma, Executive Director, Select Citywalk said, "Select Citywalk has been the pioneer in hosting world-class events and offering a unique experience to all its shoppers time and again for the last 9 years. We take pride in hosting one of its kind fashion event which will change the way fashion is perceived in everyday life. We look forward to having our shoppers participate with great enthusiasm in this exciting initiative which is specially designed for them."

1000 participants will be styled in garments from some of the biggest names in fashion, such as Aeropostale, Armani Jeans, CK Jeans, GAP, H&M, Massimo Dutti, Tommy Hilfiger and ZARA to name a few.

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