Zippo Announces Association with William Penn at Retailer Events in Delhi and Mumbai
by EVENTFAQS Bureau Marketing | September 29, 2016 | News
Zippo William Penn Taj Lands End QED Communications Taj Mansingh Hotel
Iconic lifestyle brand Zippo has recently partnered with multi-brand retail store chain of premium and luxury men’s accessories, William Penn Pvt Ltd in India. As an introduction of this association to the Indian market, the partners hosted a retailer event at the Taj Mansingh in New Delhi on August 29 and at Taj Lands End in Mumbai on August 31.
“A multi-faceted nation like India is one of the most-sought after markets for global consumer brands like Zippo,” said David Warfel, Vice President Global Marketing, Zippo. “WPPL have a proven track-record of distributing quality brands to other retailers. We believe they can have further success with Zippo products. The brand personality resonates with our own and we’re enthusiastic about reaching new and existing customers by offering them a fantastic range of products and designs.”
QED Communications was responsible for executing the entire setup in Delhi & Mumbai. A dedicated team was formed to handle the event at each location. A QED representative said, “It was our pleasure to associated with a brand like Zippo. We ensured that every minor detail was taken into consideration with subtle branding. The entire event went flawlessly & smoothly.”
As exclusive distributor, WPPL will ensure Zippo’s widespread availability of products at retailers throughout India, which will include new and iconic Zippo Windproof Lighter designs.
Managed by QED Communications, the two events took place at the end of August at Taj Mansingh, Delhi and at Taj Lands End, Mumbai.