15th Edition of the Family Fun Car Drive by Rashi Entertainment Concludes on a Joyous Note

Marketing | September 29, 2016 | News

Rashi Entertainment Rajeev Jain

An intellectual property of Rashi Entertainment, the fun filled ‘15th Family Fun Car Drive’ was back with a bang in Delhi exclusively for Hyundai Elite i20 customers. The rally was flagged off from The Grand, Vasant Kunj, on September 25 and was organized by Hyundai Elite i20 for their most proud owners. 

At the rally this year, entertainment joined hands with technology, as the whole integration of the rally was based on unique clues which were given to all the participants via a Mobile App where participants earned points through solving clues and completion of tasks.

The rally began with a grand revelation of Elantra by Hyundai dignitaries followed by the Flag Off Ceremony, where cars were lined up. The theme of the rally this year was Indian Heritage Drive, wherein participants crossed various heritage monuments of Delhi, on a treasure hunt. The Heritage points were covered from beginning till finishing point with fun, adventure and excitement. A total of 80 Hyundai i20 customers took part in this rally, which went in 8 different directions in Delhi, maximized the visibility of its success.

Freebies were given to each contestant along with return gifts, when they reached the venue after completion of their tasks. Entertainment was an important part of overall event and performances by Sankraman Band & Western Dance Group raised the engagement quotient at the rally to next level.

The event reinstated Hyundai’s position in the city as the senior officials interacted and redefined their bond with their prestigious customers.

Rajeev Jain, Director, Rashi Entertainment said, “This splendid annual rally organized by us has become a much hunted after event for all car lovers. It’s a proud moment that in the 15 years since its inception, this rally has become bigger & brighter. This intellectual property of Rashi Entertainment is being there in the market for last 15 years and has had every automobile company as its partner during this remarkable journey.”

The rally was flagged off from The Grand, Vasant Kunj, Delhi on Sept. 25. Organized by Hyundai Elite i20 for their most proud owners, this year the rally was bigger & better than ever.

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